Digital Marketing

Marketing and Sales Departments are not Connected! How?

One of the biggest challenges in marketing and sales is that they don’t always connect. The challenge with this is that there are two different types of relationships at play here: trust and earning trust. A company can build trust with its customers by providing value, but it can also earn trust through time and effort spent creating content for the marketer’s audience. Learn how to get Twitch followers on Streamoz. 

Sales and marketing departments aren’t connected at the hip.

They have different roles, skills, goals and metrics. The sales team is focused on driving revenue through everything from pre-sales to post-sales support, while the marketing team will be focused on growing brand awareness and reinforcing your brand messages across digital channels like Facebook ads or email campaigns.

The challenges of the sales and marketing departments are different.

The challenge for marketing is to build trust, which means that your customer has to feel like you’re credible, trustworthy and reliable. If they don’t see any value in what you have to offer, it’s going to be difficult for them to buy from your company—even if it’s at the best price possible!

On the other hand, when making sales calls (or even sending out emails), you’re trying to convince potential customers that there’s no other option available when compared with yours. So how do we make this happen? How do we get our prospective clients excited about what we have on offer?

Marketing should be building trust.

Marketing should be building trust in the product, not the company. Marketing should be building trust in the brand, not just one person or department of a company.

Trust is earned, not given out freely; it takes time to build up trust in both your customers and yourself as an organization.

It’s great if sales and marketing can connect, but they don’t have to.

To begin, let’s make sure we’re on the same page about what a marketing department is. Marketing is the process of building trust with your customers so that they will buy from you. Sales is about earning this trust in exchange for a sale. For example:

  • Salespeople don’t always have time to listen to customers’ needs or concerns because they’re too busy selling themselves and their product or service; but if someone comes in looking for help with something like finding some new software tools for their business, then that may be enough motivation for them to spend time answering questions instead of closing deals (which could mean losing money).
  • If an online retailer has an issue with keeping up with demand due to higher-than-expected sales numbers—and its marketing team can’t keep up either because there are more orders than expected—then it makes sense not only from an operational standpoint but also from a financial one: losing out on potential profits because it doesn’t have enough inventory available at any given moment might mean bankruptcy later down the road when things get really bad…


The good news is that these two departments can be successfully connected. The bad news is that they don’t have to connect. This doesn’t mean that marketing should stop communicating with sales; rather it means that sales needs to understand how marketing works first so they can adjust their tactics accordingly. We hope this post has helped you gain some clarity on what needs to happen if you want your marketing and sales departments to be successful.

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