Digital Marketing

Top Tips for Creating Social Media Content

You could say that influencers and content creators for social networks are the jobs of the current generation because there are many success stories that have been presented on these platforms. For example, accounts and channels that exceed one million followers have assured their authors’ good amounts of money and juicy contracts with different brands.

However, achieving success on these platforms could depend on luck but also on the effort put into each publication. Therefore it is important to know some tips to create high-quality content that users on the Internet like.

1. Use social media filters and modes

It is not a secret that currently, the trend on the Internet is short videos, and for this, the different social networks have made various functions and filters available to users that add originality to the content, so it is worth using them. Or you can use some great video editors to make videos for your social networks. FlexClip is one of the most remarkable ones that can help you create short videos with pretty templates of almost all kinds.

2. Use a cell phone with a good section of cameras

Suppose the objective is to work as an influencer or creator of content on social networks. In that case, The first and most important investment is a phone that has a good performance in its camera section because it is through these that they will seek to captivate social network users regardless of the theme of the account.

At the moment, there are devices with rear cameras of 64 megapixels and the possibility of taking pictures of 9238 x 6928 pixels and recording videos in 4K. These cell phones could be the most suitable for the required purposes. The front camera is also important to consider.

2. Avoid using the flash

The flash is a well-known tool since the invention of the first photographic cameras and is used to take pictures in dimly lit spaces or at night, providing the necessary light to record all the elements of the frame in the image.

According to Samsung, “using the flash to capture images in dark places can cause an explosion of light, which generates noise in the images, reflection on objects, highlighting oily skin, reddening the eyes, among others. To avoid these inconveniences, one piece of advice is to use the external lights of the smartphone, which offer a more natural look to the image without causing imperfections”.

3. Make use of the grid

With all certainty, the focus is the most important aspect of any photograph since, in this way, the main element of the composition will be highlighted.

It will be very useful to activate the grid function of the cell phone camera since this way, the object to be highlighted can be located in a strategic area.

“The grid is an invention of photography professionals, and it is also available on the Samsung Galaxy A53 5G. This tool allows you to create a frame-worthy of a professional, following the rule of leaving the objects you want to highlight at any of the four points where the lines intersect. These intersection points, created by the lines, serve as focal points2, Samsung experts explained.

The theory indicates that any element that is located in one of the corners of any of the boxes formed by the grid will stand out above the other objects. Likewise, the automatic focus of cell phones can be used, which consists of touching the area where you want to emphasize the photo.

4. Take into account other characteristics of the device

A cell phone that is going to be used for work will require, in addition to good quality cameras, other capabilities such as a processor with good performance, ample internal storage capacity, and a battery that lasts a long time and charges quickly.

Another differential is the long-lasting battery, which we tested in the Galaxy A53 with a capacity of 5,000mAh and compatible with fast charging functions of up to 25W. It was identified that it lasts up to two days even if used for work and study at the same time.

5. Use photo editing apps

Although it is the camera and aspects of the environment that influence the final quality of a photograph, photo editing applications can help give an original look to the shots through the different filters, functions, and tools they offer.

As for the retouches to the face and skin of the protagonist of the image, it is recommended to apply very subtle editions since excessive retouching can be detrimental and affects the perception that users have of the content creator.