How to Build Engagement for Your Online Boutique Bussiness

Once your store has been open for a little while, you can go beyond the basics to build relationships with your customers first you need to know where to buy clothes to start a boutique.

 “About Us,” told about you

Everyone can sell a t-shirt these days. What shoppers want is a connection with the brands they’re supporting. You can build these connections on your About Us page.

Write about what inspired you to start your business and how your passion for it keeps you going.


A great way to grow your business is to partner with other brands. For instance, if you sell accessories, you can partner with another brand that sells only clothing to offer customers full head-to-toe outfits.

Additionally, you can cross-promote each other’s products on your website, social media, and emails — creating a win-win for both partners.

At the end of the day, with the right combination of skills, a solid business plan, and a flexible eCommerce platform, you can get your online boutique up and running in no time.

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Determine Shipping.

Finally, you’ll need to set up shipping so that your products can reach your customers. While you might not want to put a ton of thought into shipping, it’s actually one of the most important parts of your eCommerce store.

Amazon and Etsy have set the bar extremely high. If a potential customer feels that shipping costs are too much or their items won’t get to them fast enough, they could abandon their cart.

If you’re a BigCommerce customer, you can collaborate with one of our supping and fulfillment Partners to help ensure this won’t happen to you.

Choose a Theme or Template.

The first thing you’ll want to do is pick a theme or template for your website. Most eCommerce platforms, including BigCommerce, have both free and paid theme options that you can customize for your brand.

If you do not have an interest in changing the code within your theme, BigCommerce’s website builder allows you to make those changes.

Select Accepted Payment Providers.

You may not realize it, but selecting the right payment provider can make a big difference for your boutique business. They keep credit card transactions secure and improve the checkout process for an enhanced customer experience.

Also, as a side note, when talking about payments, ensure you have a plan in place for calculating sales tax. Even online shopping requires you to collect sales tax in either your state or the state your customers live in.

Begin Mass Marketing

After you’ve done the initial push for your online boutique, you can settle into the day-to-day marketing activities, including social media, content marketing, and email marketing.