Creative ways to invest in marketing

Marketing is a vital part of any business, regardless of its size or industry. It is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is an essential function that helps businesses to attract and retain customers, increase brand awareness, generate leads, drive sales, and ultimately grow their bottom line. 

Entertainment marketing is a strategic approach to advertising that targets audiences within the entertainment industry. This can include campaigns in movies and video games, at events and on the social media feeds of performers, celebrities and influencers. Brands use this strategy to increase brand awareness and drive revenue. It can be done through co-branding, celebrity endorsements and product placement. In this article, we will explore some creative ways to invest in marketing that can help you achieve your business goals without breaking the bank.

Leverage User-Generated Content (UGC)

User-generated content (UGC) is any content that is created by users, customers, or fans of a brand, and shared on social media or other online platforms. This content can include photos, videos, reviews, testimonials, and more. UGC is a powerful marketing tool because it provides social proof, enhances credibility, and increases engagement. Moreover, it is often more authentic and trustworthy than branded content, as it is created by real people who have used or experienced your products or services.

To leverage UGC, you can encourage your customers to share their experiences with your brand on social media using a branded hashtag or by tagging your brand. You can also run UGC contests, where you ask your customers to create and share content related to your brand or products. The winners can receive prizes, discounts, or other rewards, and their content can be featured on your website or social media channels. This approach can help you increase brand awareness, drive engagement, and generate user-generated content that you can use in your future marketing campaigns.

Partner with Influencers

Influencer marketing is a popular marketing strategy that involves partnering with social media influencers who have a large following and can promote your products or services to their audience. Influencers can help you reach a new audience, increase brand awareness, and drive sales. However, partnering with influencers can be expensive, and it is important to find the right influencers who align with your brand and can deliver the desired results.

To find the right influencers, you can use influencer marketing platforms like Influence, AspireIQ, or Clear. These platforms can help you identify influencers based on their audience, engagement rate, niche, and other factors. You can also reach out to influencers directly, but make sure to research their audience, content, and engagement before making a partnership proposal.

To make the most out of your influencer partnership, you can ask the influencer to create sponsored content that showcases your products or services in a natural and authentic way. You can also provide them with a unique discount code or affiliate link that they can share with their audience. This approach can help you track the performance of your influencer campaign and measure its ROI.

Host Virtual Events

Hosting virtual events is a great way to connect with your audience, provide value, and showcase your brand’s expertise. Virtual events can include webinars, workshops, masterclasses, Q&A sessions, and more. They can also help you generate leads, increase engagement, and build relationships with your customers.

To host a virtual event, you can use platforms like Zoom, Webex, or GoToWebinar. You can also promote your event through social media, email marketing, or your website. To make your event more engaging and interactive, you can use polls, quizzes, breakout rooms, and other interactive features.

To make the most out of your virtual event, you can record it and use the recording as a lead magnet or a content piece on your website or social media channels. You can also offer exclusive discounts or promotions to the attendees to encourage


As a creative way to invest in entertainment marketing, brands have been known to collaborate with influencers for long-term partnerships. These relationships can increase brand awareness, product sales and other marketing goals. Influencers can also help you track your campaigns’ success by providing unique promo codes for their followers to use on the brand pages or websites. These codes are great for tracking sales and new users