Businesses have never been more able to engage with their customers locally and globally than in today’s digital environment. According to Qriously research, 34% of consumers plan to spend more this holiday season than last year, with 36% planning to spend more online.
So, how can your company attract these high-spending customers and improve sales this new year? The following are the most effective marketing efforts that your company should implement this year:
1. Begin Early and Make a Plan
The finest holiday digital marketing strategies begin months before the holiday season. So if you haven’t already started planning your strategy, do so immediately.
Most people will have already begun shopping by the time you read this. According to estimates, 31% of US customers will start shopping in October or earlier, and 55% will begin before Thanksgiving.
Begin by establishing your objectives and the strategies you want to employ. Next, list all the assets you’ll need to create and the marketing funnels you’ll need to make. Finally, work backward from the date you intend to launch to develop a realistic timeline.
You can understand how much work needs to be done and how to use your time more effectively by breaking out your holiday digital marketing campaign in this way.
2. Start a Contest
As holidays are a time for gift-giving, what better way to get into the holiday spirit than by sponsoring a giveaway contest?
A contest is not only a great way to give back to your customers, but it is also an excellent strategy to increase brand awareness, improve your social following, and build your email list. You can also use your contest to tease upcoming holiday shopping deals and events.
Running a contest online is a good idea because it is quick, easy, and cheap to set up. To get people excited, you don’t even have to give away something expensive. All it takes to get your campaign started is a free product.
For a holiday marketing plan to work, email marketing is a must. During the holidays, add holiday touches to your email marketing campaigns by sending New Year’s greetings, pictures, and special offers.
With the rise of mobile shopping and the fact that people look for deals during the holidays, email marketing can be used in many other ways to boost sales.
- Once a week, send buyers a reminder to finish their purchase.
- Giving discounts to people who still haven’t paid after a certain amount of time
- Organize the email list’s categories before Christmas and send New Year’s greetings to your buyers to get them interested again.
- Give your loyal customers special deals by giving them coupon codes for the products they want.
This month is a good time to promote your business through social media. If you haven’t been keeping up with your Instagram business, now is the time to start doing so.
Along with posting your promotional photos on Facebook, Instagram, and Twitter, you can also start a new creative campaign, like an Instagram photo contest that requires participants to show your brand, comment on your products, and use unique hashtags that can go viral.
In return, you can offer them discounts or other good deals, like merchandise or membership cards that only they can use. In addition to making people more aware of your brand, a social media campaign can be helpful because you can use the documentation for your promotions the following year.
5. Increase Awareness Through Paid Campaigns
Run awareness campaigns across all major paid ad channels. At a minimum, Google, Facebook, and Instagram are recommended but feel free to promote on whatever channel you believe is appropriate for your audience.
Consider your budget carefully. You’ll want to ensure your budget spreads over the full Christmas season. Even though you might want to spend your money as soon as possible to capture customers, consumers may not be ready to buy at the beginning of November.
To be certain of this, you’ll need to employ a few tactics.
First, consider rising expenditures as the holiday season approaches. CPCs become more expensive as businesses realize consumers are much more likely to make purchases as the season progresses.
Second, by the end of November, get rid of any campaigns that aren’t working well. You can then preserve your budget for campaigns that convert. You can consult a Digital Marketing & IT Solution Firm to help you with this strategy.
6. Make a Long-Term Success Plan
This final new year marketing suggestion has nothing to do with the holidays. Instead, it’s about making the most of all the money you spend on holiday marketing for the rest of the year.
Many visitors will visit your website if your brand awareness advertising is successful. Hopefully, the majority of them will buy something. However, if they don’t, you’ll want to discover ways to target them throughout the remainder of the year to avoid wasting your initial ad expenditure.
A Digital Marketing & IT Solution Firm can help you retarget ads which is one of the greatest ways to accomplish this strategy without requiring visitors to sign up for a mailing list.
The Holiday season is full of opportunities, and there are numerous digital marketing methods you may employ to make the new year your greatest season yet. It all comes down to creating a campaign that works for your brand.