Digital Marketing

Features That Make Your Website Look Basic and Boring

Does your website look like it was designed in the early 2000s? If so, you may be turning away potential customers without even realizing it. In today’s digital age, consumers expect websites to have sleek designs and interesting features. If your website looks basic and boring, they will assume that your business is too. Here are some features and concepts to avoid in 2022 and beyond.

Walls of Text

Firstly, large walls of text are a major turn-off for website visitors. In the past, it was common for websites to have long paragraphs of text because that was the easiest way to include a lot of information. However, modern consumers have short attention spans and will quickly become bored if they have to sit and read just to understand what you have to offer.

Instead, break up information into exciting, digestible chunks by using short paragraphs, lists, infographics, and videos. This will make your website more visually appealing and easier to navigate.

Simple Template Design

There’s nothing wrong with using templates if you’re not a graphic designer or web developer. However, many website owners choose very basic templates which make their sites look like everyone else’s.

There are endless template designs available online, so take the time to find one that’s unique and will make your website stand out. You can also hire a professional to create a custom template for you. A digital marketing agency will create unique graphics and content so that you break free from the mold and generate excitement in the industry.

Stock Photos

Next, let’s talk about those tacky stock photos. Yes, they’re easy to come by and free, but they also make your website look like a cheap infomercial. If you want to give your website a more polished and professional look, ditch the stock photos and use high-quality, original images instead.

Why not take some pictures yourself? Alternatively, it’s worth spending the time and money to hire a professional photographer or graphic designer to create custom images for your website.

No Color or Images

Sadly, some business owners think that a website should be all text and no color or images. They couldn’t be more wrong. A website devoid of color and imagery is not only unappealing, it’s off-putting. People are visual creatures and we respond to color and images before we even start reading the text.

Not Mobile-Friendly

In this day and age, your website must be mobile-friendly. More and more people are using their phones and tablets to access the internet, and if your website isn’t optimized for mobile devices, you’re going to lose a lot of potential customers. Even if people will visit your physical store to purchase products in person, this doesn’t mean that they don’t research online first. If your website looks bad on a phone, people are going to assume that your business is lacking too.

Outdated Information

If your website has outdated information, it’s going to make you look bad. If you’re still listing the same products and services that you were offering five years ago, people are going to assume that you haven’t kept up with the times. Make sure that your website is always up to date, so you don’t give people the wrong impression.

Complicated Navigation

If your website’s navigation is complicated, it’s going to be hard for people to use. Visitors don’t want to have to click through a bunch of different pages just to find the information they’re looking for. Keep your navigation simple and easy to use, so people can find what they need without any trouble.

Avoid these mistakes and nobody can accuse you of having a basic and boring website!