Five Current Trends That Optimize Your Online Sales

Being updated on eCommerce trends is vital for the success of your business, as it keeps it competitive. Unfortunately, 2020 was the year that sent us indoors, but it birthed an immense need for online presence for the year 2021, moving forward. In addition, the eCommerce industry is changing and growing at a rapid pace as merchants are creating or improving their eCommerce business.

For any business, having an online presence is no longer optional. You can use online name generators like Namify to provide good store names ideas that are memorable to help you retain customers. Here are the five current trends that will help optimize the sales for your eCommerce business.

1. Smart Branding 

Your business name is the first thing a potential client or investor will see. It allows them to make a microsecond decision on whether to shop or work with you. In addition, a catchy and unique name will help people remember you. 

However, getting a good name for your brand can take time and effort. Online name generators like Namify provide unique name ideas within minutes, saving you money, effort, and time. Namify uses cutting-edge technology to give you modern and sleek brand names for an excellent first impression. The name generator gives you names for your blog, start-up, company, shop, clothing business, and tech company. 

2. Augmented Reality 

Augmented Reality (AR) is a game changer for the eCommerce industry as it enhances the reality of online shopping. This technology allows shoppers to see what they are shopping for, influencing shopping decisions. 

AR changes the shopping experience for the fashion, beauty, and home decor industries. The customer gets a better feel of the item before purchasing it. It grants the buyer the ability to see how the product would look on them, lending a better shopping experience for a buyer.

3. On-site Personalization Creating Individualized Experiences

Buyers, including B2C and B2B, want custom online shopping experiences. Data collected from artificial intelligence (AI) allows the buyer to get detailed customer service and personalized product recommendations.

Implementing custom experiences in marketing or on-site has strongly affected your revenue. For example, according to a study by BCG, retail personalization had a 25% revenue lift for retailers with advanced personalization capabilities.

4. Mobile Shopping

Mobile shopping allows buyers from anywhere to purchase your products from your comfort. You will miss out on big opportunities if your eCommerce site is not responsive to mobile shopping through a web application. 

Statista estimated by the end of 2021, 73% of eCommerce sales will be through mobile devices. Therefore, improving the quality and integrating mobile payment is imperative for increased online revenue.

5. Multiple Payment Methods

Potential customers have varying and individual needs when it comes to payment methods. However, the customer may change their decision to buy your products if the payment methods don’t favor them. 

Offering multiple payment methods provides ways to increase mobile device conversion rates. In addition, the ability for the customer to save their payment information on your site allows for faster checkout the next time they make a purchase.

Summary

Weigh all your options before deciding the trend that makes sense for your online business. Only some trends are worth being part of, so you should make major decisions on which one deserves your effort, time, and money.

Knowing the trend that fits your business model includes keeping track of industry publications and influencers to get the bigger picture. You can also absorb updated industry trends and research reports from a trustworthy source. 

Finally, try and get feedback from your customer about what they need. It will give you insight into the trends, allowing you to create more specific plans in the future.