4 Tips to Grow Your Amazon Business

Even though many businesses lost to the pandemic, Amazon rose to the occasion. It kept growing with the massive global shift to e-commerce. Along with being a popular online marketplace, Amazon is also a very common platform for businesses to advertise their commodities as it has a large viewer base. With nearly 98.07 million people accessing Amazon at least once a month in 2021, advertisers are continuously investing in Amazon ads to promote their businesses online. Whether they are mortgage recruiter agencies or cable TV providers, apparel manufacturing companies, or professional movers, all types of businesses prefer to advertise on Amazon to increase their brand awareness.

Tips to Boost Your Amazon Business

Amazon has become synonymous with online shopping. With its incessant new product developments and numerous services, it continues to grow at a rapid pace. By offering something for everyone, it has maximized its target market.

If you are an online business looking for pro tips to excel on Amazon, this is the place for you. Here are 4 top tips to boost your Amazon Sales.

Tip #1: Create an Unmatched Buying Experience

To stand out from the crowd, focus on improving the buying experience of the customers. Several things can be done to build your brand’s reputation and trust with the customers.

First and foremost, be transparent in all your dealings. Make shipping and return policies clear from the beginning. Low-quality images can leave a poor impression of your brand. Add high-resolution, real-product photos and videos to ensure the quality of your products without customers having to ask for them.

Secondly, share your mission, vision, and values to create a reputable and reliable brand in customers’ minds.

Lastly, try to interact with customers through social media channels. Respond to customer queries timely. Focus on including thank you notes in the packages to make the buying experience worthwhile.

Tip #2: Cash the Positive Reviews

Positive Reviews are a resource that every business must invest in.  The majority of customers go through product reviews before making an actual purchase decision. Therefore, to grow your product sales, it is essential to compel your customers to leave a good review on your page after they receive a product. You can include a note with the package or follow up through e-mail to ask for a review.

In case of a negative review, respond efficiently by apologizing for the inconvenience and offering some incentive for the customer to buy from you again. In some cases, customers even convert negative feedback to positive if they are satisfied with the brand response.

Additionally, offering flexible return and exchange policies, good packaging, and faster delivery times can ensure five-star reviews which will attract more potential buyers in the future.

Tip #3: Conduct Regular Product Audits

More and more businesses are joining Amazon to sell their products. If you wish to stand out from the crowd and enhance your revenues, you need to invest in regular product audits that can assist you in understanding how your products are performing and how you can improve sales. Furthermore, audits can assist you in improving the search result rankings so your business is more visible to shoppers consequently increasing the probability of your sales.

A thorough product audit should include:

• Product reviews
• Product images
• Product ratings
• Product description
• Product title
• Target keywords

Another method to improve sales is by modifying poorly written Amazon listings that only focus on keywords and lack proper grammar. To attract more customers, the listing should be precise, clear, optimized for keywords, and grammatically correct.

Also, try to keep in mind that most customers these days use mobiles for accessing Amazon. Therefore, the mobile version of the app should view your listing appropriately to encourage sales.

Tip #4: Own the Buy Box

To develop a successful business strategy for Amazon, you need to have a good understanding of Amazon’s algorithms.

Simple Search

This algorithm is dependent upon numerous factors relevant to the product such as product reviews, targeted keywords, product category, and product price. Other seller-related features like shipping times and return rates are also taken into account while determining the search ranking of your product offerings.

Buy Box

Almost 82% of Amazon sales come from clicking the buy box on the right-hand side of a product listing on the Amazon screen. It is the biggest differentiating factor for sellers in terms of sales. If your business does not own the Buy Box, you will be losing out on a lot of potential sales as your business will not be the default choice when the buyers click the “Add to Cart” button on the Buy Box. To win the Buy Box position, Amazon rates businesses based on several factors such as prices, reviews, and shipping methods. Therefore, focus on these factors to appear in the Buy Box.

Conclusion

Success cannot be earned overnight. It requires a lot of hard work, consistency, and patience. Becoming a booming business on Amazon requires a comprehensive business plan development and implementation. Furthermore, owing to the rapid advancements in technology, businesses need to continually upgrade their talent acquisition strategy framework to meet the evolving needs of the online marketplace effectively.