Have you ever wondered how to rank higher in Australia? As 93% of online experiences begin with a search engine. How do you rank higher on Google in Australia? For this, we need to understand a little more about the search engines as well as Australian SEO. The best way to do this is by educating yourself with some strategies that have already been proven to work.
What is SEO?
Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.
There are a number of techniques that can be used to improve the ranking of a website, including adding keywords to the website, making the website more user-friendly, and making sure the website is updated regularly.
Why is it important to rank your website on Google Australia?
There are many important reasons why you should aspire to rank your website highly on Google Australia.
- Firstly, it is important to remember that over 90% of internet users in Australia use Google as their primary search engine. This means that if your website is not appearing on the first page of Google Australia for relevant keywords, you are missing out on a huge potential audience.
- Secondly, ranking highly on Google Australia can help you to build trust and credibility with your potential customers. Studies have shown that people are more likely to trust a website that appears on the first page of Google, than a website that appears on the second page or lower. Therefore, if you want to build trust with your potential customers, it is important to rank highly on Google Australia.
- Thirdly, ranking highly on Google Australia can help you to generate leads and sales for your business.
How does Google decide the ranking of any website for a certain keyword?
When someone types a query into Google Search, the algorithms analyze a huge amount of information to try to give you the best answer. Often, it shows a featured snippet at the top of the search results page.
This featured snippet block includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and the URL. Other times, it features a video or image from the page in the search results.
Here are some of the signals our algorithms look at when they’re trying to figure out which results to show for a particular query:
1. The content’s freshness
For example, if you search for “Olympic records”, you’ll get different results than if you search for “Olympic records 2016”. That’s because the latter query is more specific, and Google’s algorithms are designed to surface results that are both relevant and timely.
2. How much and what kind of content is on a webpage
If a webpage has a lot of high-quality, relevant content, it’s more likely to rank higher. For example, a recipe page with detailed instructions and photos is more likely to rank higher than a page that just lists ingredients.
3. The structure of a webpage
Google’s algorithms look for sites with a clear hierarchy and text formatting that makes them easy to read. For instance, we’ll try to find sites where the most important content is at the top of the page, and photos and videos are used to supplement the text rather than replace it.
4. How users interact with a site
If people click on a result and then quickly return to the search results to click on a different result, that’s a sign that they didn’t find what they were looking for. On the other hand, if they click on a result and spend time on the site, that’s a sign that the site was relevant to their query.
Of course, this is just a small fraction of the hundreds of signals that it uses to try to give you the best results.
SEO process to rank higher in Google Australia
1. A technical website audit
A technical website audit is essential for ranking in Google. It covers many aspects of your website, such as your site’s architecture, code, content, links, and more. By doing a technical website audit, you can identify and fix any issues that may be holding your website back from ranking higher in search engine results pages (SERPs).
2. Setting up Google tools
Google Search Console is a free service offered by Google. With it, you can control your site’s presence in search results. Monitoring, maintaining, and troubleshooting the performance of your site in search results. This will help you monitor your on-page optimization efforts.
Traffic from many sources can be tracked using Google Analytics. So you can see your Traffic sources.
Google My Business allows businesses to control how their business appears on Google Search and Maps, and it provides businesses with insights into how customers are finding and interacting with their business online.
3. Focusing on target keywords
There are a few different ways to find target keywords for your website. One is to use Google’s Keyword Planner, which is a free tool that is part of their Google Ads platform.
Another way is to use a paid keyword research tool like MOZ or SEMrush. These tools will give you detailed insights into which keywords are most popular and how difficult they are to rank for.
Once you have a list of target keywords, you need to start optimizing your website for them. This process is called search engine optimization (SEO).
If you’re serious about working with clients from Australia, these tips should help ensure that your site ranks well for Australian keywords. Armed with a better understanding of the Australian search engine landscape, you should be able to set up your site in a way that will make it easier for Australians to find you online if they are looking for SEO services or if they want to rank higher in search engines.