If you’re like me, you’ve been obsessed with Pinterest for years. Learn How to get sales using your Pinterest account.
I mean, it’s the perfect way to organize and share all of your favorite things — from travel tips to fashion inspiration and home decor.
But lately, I’ve seen many brands using this platform as a tool for selling their products.
And let me tell you: it works! In fact, by using Pinterest properly (and being creative), my company was able to bring in more than $3 million in sales last year.
1. Set up a business account.
The first step to getting sales is to set up a business account and use that instead of your personal one.
When you create a Pinterest account, it automatically sets you up with a personal account.
When you want to start making money on Pinterest, however, you need to switch over and use a business account instead.
Setting up an official business page for your brand isn’t difficult: just go into your profile settings under “account” and select the “business” option from there.
You’ll be prompted through some basic steps like adding information about your company (name, address). One of the ways How to get sales using your Pinterest account.
Uploading an image of your logo or brand identity and choosing titles like CEO or President if applicable (if not then leave it at General Manager).
Once all the details have been filled out correctly click “claim my page.”
This will take some time but once everything has been verified by Pinterest’s internal servers then congratulations! Your new business page is ready for action!
2. Use the right keywords.
The first thing to remember when using keywords on Pinterest is to be smart.
You can use the keyword tool on Google or Bing to find out what terms people are searching for, and then use those terms in your pins.
The problem with this technique is that it requires you to get into the mind of your customers and think like them.
Instead, try using keywords that describe your products or brand and focus on what you know — not what other people want or need.
If you run a law firm, don’t start thinking about how many people search “criminal lawyer” when they’re looking for legal help online (which they do).
Instead, consider using phrases like “criminal defense attorney,” “defense attorney,” or even just “attorney” instead.
This way, potential clients will see your content as soon as they start typing out their searches.
In Google or Bing’s search bar without having to put too much thought into it beforehand!
3. Make great visuals.
Great visuals are the key to getting sales on Pinterest. Your images should be clear, easy to read and high-quality.
The size of your image matters too—you don’t want it so small that people can’t see what you’re trying to sell.
But you also don’t want it so big that there’s no room for other pins on your board.
Make sure you use a variety of visual types—people love seeing photos of their target audience.
Engaging with products or services in real life, but they also respond well to videos and infographics.
Don’t forget about animated GIFs, which are great for showing off product features or how-to guides!
You can even use text posts as long as you make them interesting by adding photos or graphics that support them (or making them more creative).
4. Keep selling outside of Pinterest.
While Pinterest is a great place to generate sales and help you find customers, it’s not the only place.
Don’t just rely on Pinterest for all of your business.
Use Pinterest as a way to drive traffic to your website and engage with your audience.
But don’t forget about other avenues like email marketing or Facebook ads.