One of the frequent problems advertisers have is that people get used to advertising banners. This applies both offline and online. Bright images with loud headlines become one with the urban space. This leads to the fact that the target audience ceases to notice the ad. On the Internet, achieving attention is also hard, even if it’s a bright ad promoting PlayAmo or Amazon. In the abundance of information flow, people select something that holds the eye for a couple of seconds, which means you have to manage to interest the user during this time.
In such circumstances, catching the potential client can only be something new and unusual. Banners try to highlight the benefits of large letters, using contrasting color combinations. If you can turn a static image into a dynamic one – do it to increase conversion rates. Solving marketing problems is also possible with AR, which has been actively used since the 2010s. Its advantage is that it allows us to look at reality from a different angle, and to interact with the brand in a new way.
What Is AR?
AR, or Augmented Reality, is a technology that allows you to expand the scope of the real world by bringing digital elements into it.
Non-existent objects that can be seen on the screen of the device are superimposed on the real open space or visualized in the room. The trigger for visualization is some action – scanning a QR code, approaching a person or object, a voice command.
What Is the Difference Between AR and VR
In addition to augmented reality technology, one can see the use of VR in various spheres of activity. VR is the opposite of AR in the way it affects a person. Whereas AR technology transfers digital elements to the real world, VR “immerses” in an artificial reality through specialized devices – helmets, headphones, gloves.
The virtual world is interactive, and due to the impact on the senses, it can seem very realistic. A person is able to influence the fictional environment: hear and see objects, move them, move himself, and in response – receive a reaction of virtual reality.
VR is easiest to imagine in the entertainment industry. For example, in computer games, this technology allows the player to turn into an active participant in events. But VR simulators are also used to train people in professions and to learn new equipment. For example, they are used in the training of airplane pilots, train drivers, and medical professionals.
Where AR Is Used
Today, AR helps achieve goals in different areas of business. Applications of this technology can be found in:
- The entertainment industry (computer games, movies, literature, museums and art exhibitions).
- Education (for example, in printing materials or online learning).
- The restaurant business.
- Marketing, etc.
For example, Domino’s Pizza brand has developed an AR constructor, an app where you can assemble a pizza from different ingredients. Customers who have a mobile device try on the role of a chef, creating the perfect pizza. In the app, it’s also possible to track the courier’s movements with the order.
IKEA has also introduced AR technology. With the app, customers can see how a piece of furniture will fit into the room. The catalog mostly includes sofas, tables, and chairs.