Local SEO for Edmonton

According to the Hello Safe report, Edmonton is the 6th best city in Canada for business in 2022 and among the top 150 cities for startups in the world. So if you want to establish a business, Edmonton is the best place for you. With a population of more than 1.5 million people, you will be able to establish a business and be successful as competition in a locally focused business is high. Therefore, it is crucial to use Edmonton SEO services wisely.

Guidelines for Local SEO

To carry SEO for local businesses you have to focus on the following strategies:

  1. Create your free Business Profile
  2. Fill Directory Profiles Online
  3. Use Rich Snippets
  4. Build Citations
  5. Maintain Keyword Consistency
  6. Capitalize Online Customer Reviews
  7. Conduct a Local SEO Audit

Creating Free Business Profile

            Google holds 92% of search engine market shares. Therefore, it is crucial to create and optimize your free Google Business Profile or Google My Business. Listing displays when a consumer searches Google for your company’s name, information, location, or relevant local keywords. These listings can also be seen on Google Maps. To get more benefits from free map listing and a Google account add as many details of your business as possible. You can include details like the name of your company, phone number address, opening hours, website, and many more.   

Filling Directory Profiles Online

Listing sites and company directories abound on the internet. These websites are internet directories of businesses in a certain area or category, that advertise your address and other local company information to interested people. Make sure to complete these listing and directory profiles so they may help reach out to local clients and definitely will increase visibility and drive traffic to your website.

List of directories

  • AboutUs
  • BOTW
  • Blogarama
  • Bing Places
  • Facebook
  • Yelp
  • Yellow Pages
  • Chamber of Commerce 
  • HotFrog

Using Rich Snippets for Local SEO

Rich snippets are the results having additional information that is not included in the Meta description or title. They do not influence ranking but play an important role in the ranking of your website. Rich snippets grab the attention of more customers which will help in the ranking of your website. Snippets have a higher click-through rate and the higher click-through rate results in more traffic to your website.

Building Citations For Local SEO

Citations also known as NAP are references to your business that consist of name, address, and phone number. Building citations is important for local businesses because few people are aware of your company name, most of the time people tell their problem to google like “car repair shop near me”. Citations will help these people to search for you and give customers a way to leave reviews.

Maintaining Keyword Consistency

Keyword consistency helps spiders or crawlers to understand and index your content. It refers to when the keyword is utilized across the webpage in the most critical areas. The consistent use of keywords helps search engines to find them on your site which ultimately results in higher rankings.

Capitalizing Online Customer Reviews

Want to see how online customer reviews affect local search engine strategy? Well, 49% of local consumers believe in online reviews. 75% of users feel positive about a business after reading positive reviews. Keep asking customers to give feedback to targeted online review websites. These review sites contain backlinks to your site which will drive more traffic to your site and help you to achieve your SEO goals.

Performing a Local SEO Audit

SEO is a continuing process, so when somewhere it sticks, instead of making changes and analyzing what it sticks, perform a thorough audit to know where your website stands and what you have to do to achieve your objectives. For a perfect SEO audit, a local business should hire a Digital Marketing Agency.

You can perform the following audits:

On-page SEO audit: Whether your site has all the on-page SEO ranking factors.

Website Audit: How is the performance of your website? Is it working fine?

Citation audit: Have you added all the information correctly? Also, check top business directories citations.

Competitor Analysis: Compare to competitors where you stand. On which websites do they post blogs? How can you compete with them?

Final Words

In this era, local SEO Edmonton is a very powerful tool that should not be disregarded. The more effective the strategy you use to optimize your site, the higher the ranking is, which ultimately results in your business growth. Now that you know how and why you need local SEO for your business plan, follow the above tips and continuously measure your local search visibility.