Market analysis and development trend of mobile games in Southeast Asia in 2022
According to the report released by SensorTower, the global mobile game market will grow steadily in 2021. In 2021, many privacy policies were introduced and the epidemic situation in some countries and regions was stabilized. In 2021, the number of mobile game downloads worldwide decreased slightly. However, the overall revenue of mobile games is still growing.
In 2021, the total number of mobile game downloads in the world will reach 55.6 billion, down 1.1% from 2020. The downloads of Google Play increased by 1.5% to 46.8 billion, while the downloads of App Store increased by 8.8 billion, down 15.8%. In terms of revenue, the total revenue of mobile games worldwide in 2021 will be $88.8 billion, an increase of 11.4% over 2020. Google games and app stores grew by $36.7 billion and $52.1 billion, respectively.
The report estimates that the number of PC and mobile game players in Asia is expected to reach 1.47 billion in 2022, and the revenue of the game market may reach 82 billion dollars, accounting for about 55% of the total revenue of the global market. In Asia, although China, Japan, South Korea and other traditional game giants dominate, Singapore, Malaysia, Thailand, Vietnam, Indonesia and the Philippines, six Southeast Asian countries, also have 270 million players (19%), and the market revenue is expected to reach $5 billion, accounting for about 6% of the total revenue of the Asian game market.
In 2021, the revenue of Southeast Asia mobile game market will be 2.79 billion dollars, with a year-on-year growth of 15.4%, of which the growth rates of Google Play and App Store platforms will be 11.6% and 22.4% respectively. In terms of market share, the revenue of Google Play and App Store accounted for 63.1% and 36.9% respectively. It can be seen that the revenue in Southeast Asia still mainly comes from Android users.
In the next few years, the mobile game market in Southeast Asia will become a major player. For example, according to the current situation, the main mobile markets in Southeast Asia, Indonesia, Thailand and Vietnam are still slightly lower than the global average in terms of affordable prices for participants. Of course, mobile devices and network technology environment can also play a key role in this industry.
According to Ookla’s ranking of mobile Internet download speed in Asia Pacific countries, Singapore is the best among other major countries in Southeast Asia, even below the middle distance. Even so, Southeast Asian users still show great demand and penetration in the Asia Pacific region. According to the average time of online users, Chinese Mainland only ranks 10th; The top four countries are Southeast Asian countries.
According to the data of Sensortower, compared with 2020, the download volume and revenue of mobile games in Southeast Asia in 2021 increased by 6% and 15% respectively. Due to the long duration of the epidemic, this trend will remain unchanged. Android users are still the largest source of downloads and revenue in Southeast Asia. In terms of downloads, Indonesia, Vietnam and the Philippines are among the top ten countries in 2021.
According to the industry income of Southeast Asia, Thailand, Indonesia and Vietnam rank first, among which Thailand has the highest income in 2021 market. In terms of income composition, nearly 70% comes from IAP income. With the development of IAA industry in recent years, more and more players begin to pay attention to the mobile game market in Southeast Asia.
You can also see it in the data of Mintegral. Take Indonesia as an example. Since 2021, more and more game developers have begun to attach importance to Android games in Southeast Asia. The flow and budget of the whole Indonesian market have increased. In particular, Indonesia’s 2021 ECPM data is twice that of 2020.
In addition, media channels play an important role in promoting the development of mobile games in Southeast Asia. Tiktok has become the most important social entertainment platform for Southeast Asian users. According to its official data, most Southeast Asian countries are among the top 10 users. In particular, Indonesia ranks second with nearly 100 million users. Therefore, Tiktok provides a good platform for major developers and brand owners to let more Southeast Asian users know about it.
In 2021, the total user expenditure of MMORPG exceeded 8.43 billion dollars, with a very fast growth rate, ranking the second in the market segment. However, MMORPG type games are popular in Southeast Asia. It is expected to grow by 9.5% from 2021 to 2026. The growth of millennial online games has created a virtual world for video game players. The growing number of game players has also contributed to the growth of MMORPG market in the global game market.
In conclusion, Southeast Asia is also one of the fastest growing mobile game markets in the world. From 2020 to 2025, the annual compound growth rate of Southeast Asia’s game market revenue is expected to reach 8.6%. A series of macroeconomic factors have driven the rapid growth of the game market in Southeast Asia, including the improvement of Internet infrastructure in Southeast Asian countries, increased investment in the game industry by local governments and multinational companies, and increased disposable income of Southeast Asia’s population. All this shows the potential of Southeast Asia in the mobile game market. Among them, MMORPG typed games are the most popular, which is very consistent with users’ behavior in using Redfinger cloud phones. With the development of the game industry, redfinger will be the best platform for players to download and enjoy games.
