Digital Marketing

Overview of Facial Cleanser Market Research Analysis

The Facial Cleanser Market is growing at a rate of 5.30% CAGR by Forecast 2029. You can use facial cleanser every day. Your skin type no matter, you have to wash your face at least once a day — in the evening to remove any dirt, makeup, oil, and grime that’s built up on your skin throughout the day

Most dermatologists recommend face-washing twice daily, once in the morning and once before bed. 

Definition of Facial Cleanser

  • Facial cleansers are cosmetic products used to keep the skin on the face clean by removing excess oil, dirt, and dead skin. It helps skin health by unclogging pores and can also be used as a makeup remover. It contains moisturizer and toner properties, & used in skin care products. Facial cleaners come in a variety of forms, including gel, cream, and balm.
  • Cleansing applying moisturizer is an essential step in any skincare routine. 
  • Moisturizer helps lock in hydration and prevent dry skin on your face. 
  • After washing your face look for a moisturizer with sunscreen to protect your skin from dryness and sun exposure.
  • Liquid facial cleansers are the most commonly used form for daily skin care.

Facial Cleanser Market Country Level Analysis

  • The countries covered in the facial cleanser market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
  • North America has the largest market share in terms of revenue and is expected to maintain its dominance over the forecast period, owing to increased use of skin care products, particularly by the region’s working women.
  • Asia Pacific is expected to experience profitable growth, because of the growing number of cosmetic companies in developing countries

On the other side, the use of harmful chemicals in facial cleansers, which may cause allergic reactions at some time, as well as a lack of a regulatory framework to govern these ingredients, are expected to stymie growth in the global facial cleansers market. 

In depth analysis of Facial Cleanser Market 

Key Players of Facial Cleanser Market

The major players operating in the facial cleanser market report are 

  • Procter & Gamble, 
  • Leonor Greyl USA, 
  • Aveda Corporation, 
  • L’Oréal, 
  • Unilever, 
  • Kiehl’s, Beiersdorf AG, 
  • The Mentholatum Company, 
  • Estée Lauder Companies Inc., 
  • Johnson & Johnson Services, Inc., 
  • Himalaya Wellness Company, 
  • Kao Corporation, 
  • Shiseido Co., Ltd, 
  • Kevin Murphy, 
  • Sephora USA, Inc., 
  • Redken and TesterKorea. among others.

Facial Cleanser Market Scope

It is categorized on the basis of product type, skin type, type, end-user, distribution channel, usage and application.

Product Type

  • foam-type cleanser, 
  • solvent-based cleanser, 
  • no foam cleanser, 
  • collagen type cleanser, 
  • face cream, and face wash, face oil.

Skin Type

  • neutral skin, 
  • dry skin, 
  • oily skin, 
  • mixed skin, and sensitive skin


  • normal type, 
  • scrub type, and efficacy type


  • personal, and commercial

Distribution channel

  • online channel, and offline channel