Digital Marketing

The Beginner’s Guide to Social Media Marketing

Social media marketing is like a snake full of toothpaste, expensive but worth it! Every business owner or blogger should be using social media marketing. It’s the easiest way to reach a new audience and get a large volume of free traffic. This beginner’s guide will show you how you can begin with social media marketing, allowing you to grow your audience and dominate the competition.

Define your goals.

Before beginning any marketing form, understand what your goals are. This will help you determine which social media platforms are right for your business and what types of content you should create. For example, if you want to drive traffic to your website and increase conversions, focus on Facebook ads or Instagram influencers. If you want to grow brand awareness and reach new audiences, then go with organic posts on Facebook or Twitter ads.

In addition to defining your goals, you should also set time limits. For example, if you want to increase traffic to your website and generate leads, set a goal of three new leads per week. This will help you with focusing on what needs to be done rather than spinning your wheels with tasks that don’t contribute directly or indirectly to achieving your goals.

Choose the social media platforms that are suitable for your business.

Choosing the right social media channels is key to your business’ success. While some platforms may be more popular than others, it’s important to remember that each platform has its own audience and demographics. For example, Instagram is great for visual storytelling but lacks voice or text-based content, whereas Facebook allows you to post longer updates with links back to your website.

Trying to be everywhere at once is tempting when you’re starting out with social media marketing. However, this could leave you spread too thin and unable to devote enough time and energy to building a strong presence on each platform. Instead, start with one or two channels (ideally, ones that are most relevant for your business) and focus your efforts before expanding into other platforms later.

Posting on social media at the right time.

The best time to post on social media depends on your industry, your platform, and your target audience. For example, if you’re a retailer with an older demographic and are using Facebook as your primary channel, then posting during the week between 7 am, and 10 am EST might be ideal — this is when most people are checking their newsfeeds! However, if you’re a brand that sells products for young mothers or teenagers (such as clothing brands or makeup lines), then posting during school hours (between 9 am and 3 pm) might be more effective.

Is there a best time for posting on social media? Trying a few different times is the most effective way to determine this one. If you have the resources, then it’s worth setting up a schedule for posting at different times of the day.

Optimize your social profiles.

Once you’ve picked a few channels to focus on, it’s time to start optimizing your profiles. The process may seem like an intimidating task, but all you need are a few powerful images, some compelling copy, and maybe one or two videos. Take advantage of the fact that most social media platforms allow you to post links back to your website as well—this will help drive traffic and conversions for your business!

Focus on engagement. Once you’ve optimized your profiles and posted a few initial updates, it’s time to focus on engagement. This means interacting with other users who interact with your content, replying to comments and mentions in a timely manner, and adding some personality to your posts. People love brands that are human — not just corporate entities — and if you can show off this aspect of your business, people will be more likely to connect with you.
Use an editorial calendar to organize your social media marketing content.

Use an editorial calendar to organize your social media marketing content.

An editorial calendar is a schedule of when you’ll publish content and how your brand will communicate with customers. This helps you stay organized, but it also makes sure that your audience always sees new things from your brand — even if they don’t follow you on every platform.

To create an editorial calendar, think about what content you are publishing and how you are distributing them. For example, if you have a blog that posts once per week, make sure that you are covering the same topic in more than one format (e.g., podcast episode and article). Then, plan out when you are releasing each content so that your audience gets consistent messaging from your brand.

Analyze, optimize and repeat.

Once you’ve set up your editorial calendar, it’s important to track how each piece of content performs. You can simply achieve this step through Google Analytics or any other analytics tool that tracks website traffic. You can then use the data from these reports to make changes to your strategy — for example, by adjusting the frequency of posts or changing the topics covered in each one.

While monitoring your content, you can also use A/B tests to see which versions perform better. This allows you to optimize your social marketing strategy over time by making small changes that have a big impact.

Before you start with social media marketing, it’s a good idea to spend some time understanding how it works. Monitoring the performance of your posts and tweets can give you a good picture of what your audience is responding to. Don’t feel bad if you don’t get immediate results; this takes time. Be consistent with your posting and accurate with your targeting, and you will see an increase in your posts’ visibility over time.