Digital Marketing

The Emerging Data-Driven Social Media Marketing Strategies

Social media has become the primary source of customer engagement, but businesses still struggle to get a handle on their data. This is especially true when it comes to social media marketing. Social listening, personalization, influencer marketing and video content are just some of the ways companies are using new data-driven strategies to better target their audiences and increase conversions. YouTubestorm aids your marketing campaign when you buy YouTube views

Social Listening

Social listening is the process of gathering information about what people are saying about your brand on social media. It’s a way to get insights into what your customers like, don’t like and what they need. You can use social listening as an opportunity to find out what your customers are saying about competitors too!


Personalization is about delivering the right message to the right person at the right time. It’s about making your customers feel like they are being listened to and cared for, by targeting specific posts based on their preferences, interests and behavior.

In other words, personalization is about creating a unique experience for each customer—one that caters specifically to their needs and interests so you can get them engaged with your brand in ways that matter most.

Influencer Marketing

Influencer marketing is a strategy that uses influential people to promote your products and services. The goal of influencer marketing is to reach the right audience, build trust with them, and increase sales. Influencers can help you reach your target audience by sharing their personal opinions on a variety of topics including food, fashion, travel and more. They also have an influence over their followers’ purchasing decisions; therefore it’s important for brands to create content that resonates with these influencers’ audiences so they can drive more traffic back towards their website or blog site (which in turn increases brand awareness).

Influencers may be thought of as celebrities who share information about products through social media channels such as Facebook Twitter Instagram YouTube etc., but this isn’t necessarily true because not everyone qualifies as an “influencer”. There are many types of influencers out there including bloggers like me who blog regularly about new trends & products within our industry – whether these are high-end luxury goods or affordable everyday items like shoes socks tights etc…

Account-Based Marketing

Account-based marketing (ABM) is a new way of marketing to customers that’s based on the idea that you should focus on specific accounts rather than a general audience. It’s more targeted, and more effective than traditional approaches because it allows marketers to personalize their messages for each person—and then track how well those messages are working.

ABM requires a different approach from traditional social media marketing strategies because it requires you to think about your target audience in terms of individual accounts instead of just posting at large scale across multiple platforms.

You will also need some new tools if you want to successfully implement ABM:

Video Content

Video content is the most engaging form of social media, and it’s also more targeted than other types of content.

Video can be used for customer service by providing live chat from your brand’s Facebook page or Twitter account. You could also use video to train employees on how to do their job better or even show off new products that are coming out soon. And if you’re selling something like a product or service, then using videos will help build anticipation for what’s next when customers purchase your product or hire you as an employee!

You can get new insights about your customers that you can use to improve sales.

Social listening can help you understand the needs of your customers and determine what they’re saying about your brand.

Social listening is a process that involves monitoring social media channels for content related to your business, brand and products. For example, if a customer complains about poor service on Twitter or Facebook, it’s possible that you could use this information as an opportunity for improvement in future marketing campaigns.


Now that you are armed with the knowledge on what to do with your customer data, you can start implementing it into your social media marketing strategy. Most of these strategies require some sort of personalization, which is why they’re so effective. Personalization is also important because it helps brands connect with their customers in an authentic way. Social listening allows companies to learn more about their audience so they can stay ahead of trends and make better predictions about what will work best for them next time around!

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