In the contemporary technologically advanced world, digital marketing is no longer a value-added activity; it is a crucial aspect of your business management that you must pursue in order to survive as a tradie.
Even if you are able to generate cash through referrals, you are missing out on a big portion of work if you don’t perform some level of digital marketing.
As more people turn to the internet, the cost of digital marketing has reduced dramatically, making it a low-cost and extremely successful means of promoting your products and expanding your customer base. However, it must be done correctly.
This article examines three digital marketing blunders that you must avoid at all costs.
1) Not Having a Website or Social Media Accounts
Now is the time to confront reality. Prospective customers are no longer ready-to-harvest low-hanging fruit. Today’s markets are increasingly competitive, making it challenging for businesses to establish brand recognition and consumer trust, especially without an online presence. And this is exactly what a website and social media profiles will do for you: They will present you as an educated, trustworthy, and successful tradesperson. Every project nowadays begins with a buyer searching for the service online. If they cannot find your business online, they cannot use your services.
While you’re here:
Are you adequately insured as a tradie?
Trades insurance is a specialized form of commercial insurance that offers protection against the dangers that experts in skilled trade industries must deal with. Tools insurance, public liability insurance, employers’ liability insurance, and other types of coverage can all be incorporated into a custom insurance policy that is specifically designed for tradies.
Sometimes things don’t go as planned, and you may be unable to work until the situation has been resolved due to a dissatisfied client, accidental property damage, or an injury to you or an employee. You can continue working without any additional hassles if you have the appropriate insurance. Hiscox tradesmen’s business insurance offers protection against the unforeseen by paying for things like compensation expenses, legal fees, tool repair or replacement, and more.
2) Poor SEO
It is one thing to have a fully operating website, but without SEO tactics, it is unlikely that relevant leads will discover your business. You will need to engage in SEO, also known as search engine optimization, in order to expose your website to people who are actively seeking your services in your area and are ready to hire you. It can pay off to utilize the services of an SEO professional to ensure that your website is among the top results for relevant searches on popular browsers.
By focusing your efforts on “user intent,” you will be able to identify clients that demand immediate support. For instance, a person who searches for “emergency tradie Sydney” clearly requires your services immediately and is far more likely to choose you as a result.
3) Concentrating Solely on New Clients
Undoubtedly, the success of a business depends on acquiring new customers. However, compared to preserving the current ones, customer acquisition is costly and difficult. Email marketing is beneficial in this circumstance. You can create complex, automated email marketing programs that focus on nurturing the leads you’ve already gained, i.e., your current customers. Not only will these emails prevent you from ignoring your clients, but they will also keep you fresh in their minds, and they will be more likely to turn to you when they have a job available. These emails can be personalized to increase their efficacy. Furthermore, share content that can be potentially useful to your customers; for instance, instructive blog articles on how to reduce the cost of running a home. Don’t forget to include promotions that encourage callouts.