As dominant trends come and go, the world of content marketing is continuously changing. If you want to stay ahead of the competition tomorrow, you must keep up to date on what is trendy now.
For example, marketing dissertation help services must have a strong understanding of updated content marketing trends and provide high-quality content to engage more customers, create revenue, and expand their business.
In content marketing, there is a lot that is new and exciting. In this guide, you will see the break of the ten most important content marketing trends for 2023 to provide you with the most current knowledge and an up-to-date list of action items so you can kick off the new year strong.
This post will teach you about the top 5 content marketing trends of 2023.
The Top 5 Content Marketing Trends Of 2023
1- Short-form video
Video is king in today’s media world. Every week, the average user consumes 19 hours of video content. However, video is not a new trend; most marketers understand its importance.
Video is the most popular channel for B2B marketing, and short-form video is the hottest new trend. Because of customers’ decreasing attention spans, TikTok, Instagram Reels, and YouTube Shorts have become some of the most popular media for brands. Short-form video, in fact, accounts for 80% of all mobile data usage.
Short-form videos can also help your brand. You can create more content in less time, and viewers are more likely to engage with a shorter, to-the-point video.
Brands must limit their video content to 10 minutes or fewer by 2023. And 10 minutes is still a long time, so maybe take a tip from TikTok and keep your videos under a minute long. You can always capture a longer video and cut it into short snippets to save time.
2- Human-focused content
Once upon a time, customers expected businesses to appear professional and formal. That will not work in 2023. Following the COVID-19 outbreak, customers do not want to feel as if there are barriers between them and the brands they prefer.
Avoid creating business-focused or detached content. Your content must make it clear that you connect with your customers; otherwise, it will not reach your target audience. Use relatability, emotions, and empathy to your advantage. That is the key to establishing strong bonds with your followers (Terho, 2022).
It’s not only about producing feel-good content. Nearly 95% of consumers prefer transparent and authentic brands, and 75% are willing to pay more to support real brands. Human-focused content is essential if you want to gain real customer support.
This also means that you should avoid employing solid sales pitches and sales language. Find and embrace your natural voice. Make the required changes, whether it’s to your brand standards or tone of voice. Communicate with your customers on a human level. You can underline this notion by collaborating with an influencer or brand ambassador.
3- Strategic SEO
SEO has been important since Google’s inception. However, you cannot simply stuff a bunch of keywords into a blog article or optimize tags and call it SEO. Search engines are becoming smarter, and you must update your SEO strategy for 2023.
For instance, if a user search in the search engine best psychology dissertation help services, so with the help of SEO, search engine pick websites that has updated SEO-optimized content and display it on the 1st page of google.
While this content marketing trend may make your life more difficult, if you want to rank well in search, you must reconsider your SEO strategy.
First, write for people rather than search engines. Search engines have found out what users want, which may seem counterintuitive. Moreover, many marketers are now focusing on producing high-quality, relevant content that meets the demands of their customers and allowing Google to push that content to the top naturally. The aim is to apply strategic keywords to appear on the first page and then let the content speak for itself (contentmajestic, 2019).
Instead of generating a keyword-laden attempt to rank for a query, you should become an expert on the topic. Make an effort to be the most knowledgeable source on any issue you’re addressing. Rather than focusing just on your URL ranking, consider your click-through rates and engagement data. That is what search engines will be looking for in 2023.
4- Content-powered revenue
Content is more than simply a tool for branding or bringing customers into your funnel. Brands will use content to drive revenue in 2023. This means you’re more than simply a brand; you’re also a media company and an influencer.
Consider content development a separate business unit with revenue-generating opportunities. You can create revenue from your high-quality content whether you charge membership fees to access or monetize it through the TikTok creator fund.
Consider this a new business venture. That could mean:
- Developing a strategic strategy that encourages customers to pay for content rather than simply your products
- Introducing shoppable content, which allows customers to buy right from a piece of content.
- Setting and measuring performance KPIs for content marketing activities, as well as treating them as seriously as ad spend.
5- High-quality researched content
People are concerned about false news and misinformation. It’s not enough to make a statement; customers want to see data-backed insights. That is why they are looking for high-quality, well-researched content. Infographics give a creative and professional touch that will catch your customers’ interest.
It’s fine to write content based on the research of another company, but having your in-house resources will immediately set your content apart. Furthermore, other sites will link to your research as a source, giving you a significant boost in SEO and authority.
Create white papers or conduct surveys for your brand. It takes time, but the results are worth it: 48% of marketers believe research reports delivered the best results of any 2021 content marketing efforts.
Final Words: Keep updated with content marketing trends
Even if technology and customer expectations change, 2023 will be a record-breaking year for content marketing. Brands should redouble their efforts to provide a human connection to the digital experience.
Plan to understand and incorporate these top 5 trends into your 2023 content calendar. Use content as a revenue stream, invest heavily in research and analytics, experiment with podcasting, employ AI, and continually create. Content marketing is difficult, but your brand will become more competitive and engaging with a greater focus on content quality.
Terho, H., Mero, J., Siutla, L. and Jaakkola, E., 2022. Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey. Industrial Marketing Management, 105, pp.294-310.
CM, 2020. How to improve your Keyword Rankings in Google 2020 |Basic Guide Step-by-Step. Online available at < https://www.contentmajestic.com/blog/google-ranking-factors/> [Accessed Date: 18-dec-2019]