Digital Marketing

What is SMS? What’s the difference between an SMS API and an SMS gateway?

A simple text message (SMS) is a form of electronic mail that’s typically used to send text messages to mobile phone users. In contrast, an SMS gateway is a third-party application that allows an SMPP service provider to send text messages to its customers via an external SMS server. For example, let’s say you run a restaurant and you want to send out notifications about your latest dinner specials via SMS. 

You could use your own website or a third-party service provider such as Google or Facebook to send and receive bulk SMS with API. However, if you operate a small business and want to take it one step further by integrating with other businesses’ apps, then an SMS gateway would be the perfect solution for you.

What is an SMS gateway?

An SMS gateway is a middleware application that allows you to send and receive text messages. It lives between your SMPP service provider and the mobile phone. When a customer calls your number, the customer’s phone automatically sends an SMS to the gateway. The gateway then translates that text message into an access code for your business’s security system. The business can then handle the security system’s functions based on the access code. This process is known as “sending an SMS”. The “sending an SMS gateway” process is usually referred to as “sending an SMS”.

How to create an SMS gateway?

To create an SMS gateway, you’ll need to understand your SMPP service provider’s security system and how they operate. You’ll also need to know the types of data that the security system sends and receives. When the customer first calls your number, any information the customer enters can be recorded. This includes the customer’s name, phone number, order number, address, etc. For example, your order number would be recorded as part of the conversation. This information is then sent as part of the security system’s data.

Benefits of using an SMS Gateway

Many customers don’t realize that SMPP services come with a lot of extra features and benefits. You should be aware of these so that you can create an efficient and effective workflow for your customers. Improved customer service – By using an SMS gateway, you can add features like End of Line Customer Service numbers to improve customer service. This will allow you to quickly handle any issues that customers may have. More efficient – By using an SMS gateway, you can send and receive texts with very little staff or extra work. This saves both time and money.

What is an SMS API?

An SMS API is a wrapper around an SMS gateway. The wrapper allows you to add functionality such as sending and receiving text messages, recording and deleting messages, etc. Depending on your applications, you may not need an SMS gateway in the first place.

Disadvantages of using an SMS API

If you only need basic functionality like sending and receiving texts, then an SMS API is just fine. However, if you’re building an app that’s meant to integrate with other apps, you’ll need to use an SMS gateway. If you don’t have a clue about how to set up an SMS server, then setting up an SMS server might be a huge undertaking. This could prevent you from implementing the necessary security measures.


An SMS gateway allows you to send and receive text messages from your customers’ phones. It can also be used as a “back-end” in a hybrid implementation where the SMPP service provider provides the text messages and your business receives them as notifications. There are many benefits to using an SMS gateway, including

Cost savings – By sending fewer texts and eliminating the need for an extra person on your team, you can save money.

Improved customer service – When a customer calls you, you can immediately start to handle their problem rather than having to hunt them down in your documentation or the phone system.

More efficient – By automatically converting text messages into access codes, you can save time and money on administrative tasks.