10 Audiobook Marketing Tips to Help You Reach More Listeners


An audiobook is a recording of a book or other printed material, read out loud by a narrator. It can be listened to on a variety of devices, such as smartphones, tablets, and computers. It can also be purchased or rented from various online retailers, such as Amazon’s Audible, Apple Books, and Google Play Books. Audiobook production is becoming increasingly popular as it allows people to listen to books while doing other activities. They are also beneficial for people with visual impairments or reading difficulties.

If you’ve been developing an audiobook for your book, you might be wondering how advertising an audiobook would vary from promoting a print or digital edition. You may utilize the effective audiobook advertising methods we’ll be covering in this post in addition to your continuing book promotion efforts.

It Should be Linked Everywhere

Include a pre- and post-publication link to your book on your site, social networks, and newsletter. Make specialized images, banners, and promotional materials for your audiobook. You should emphasize in your promotion that your book has an audio edition because not all novels do. Sharing snippets and clips from your audiobook will be beneficial for your companies.

Share Snippets and Clips

Sharing snippets and clips from your audiobook on social media is a great way to give potential listeners a preview of the content, tone, and style of the audiobook. It also encourages them to purchase or rent the full audiobook. This can be done by sharing short audio clips, quotes from the book, a trailer, or behind-the-scenes content. This helps to generate interest and excitement about the audiobook and increase visibility for potential listeners.

Make A Page for Yourself on Audible

Ensure you have always had an Audible Author page, which includes your biography, and a listing of all of your books. Listeners may easily find you on Audible, now view your previous works by visiting your Audible Author profile.

Use Coupon Codes and Run Contests

You’ll receive audiobook coupons from a lot of stores to utilize as freebies. You can create free promotional coupons using your sales panel (if you have an exclusive partnership with ACX). Ask the winner(s) if they would mind leaving an honest review while promoting these offers on your author’s website and social media profiles. This is an excellent method to inform audiobook listeners of your work and, ideally, create some interest.

Collaborate With Other Authors

Collaborating with other authors and narrators is a great way to cross-promote each other’s work and reach new audiences. We can do this by sharing each other’s posts on social media, and guest posting on each other’s blogs. For example, you can also organize a joint giveaway or a book club event where you can feature each other’s audiobooks, or participate in a podcast or webinar together. By working together, you can tap into each other’s existing audiences and reach new listeners.

Use QR Codes to Connect to Your Audiobook

When scanned, generally by a mobile device, QR codes are designed to square blocks that cause a specified action. For instance, scanning the QR code may trigger the launch of your book’s homepage or the playing of an mp3 preview of your audiobook. Additionally, within your printed version, you may create a QR code for your author’s website. Every edition of your book increases the visibility of your brand. Anywhere you can, enjoy the benefits of that chance.

Audiobook Reviewers and Bloggers

Approaching audiobook reviewers and bloggers is a way to gain exposure for your audiobook and reach a wider audience. To do this, do some research on bloggers and reviewers who are experts in your area, tailor your approach, and send them a sample of your audiobook. You may improve your chances of reaching a larger audience and piquing listeners’ attention by having your audiobook reviewed. It is important to note that not every review will be positive, but having a variety of reviews can help potential listeners to form their own opinion about your audiobook.

The Preorder Announcement

A preorder announcement is a way to let potential listeners know that your audiobook will soon be available for purchase or rental. This can help generate interest and excitement about the audiobook before its release date. This can be done by making the preorder announcement early, providing preorder links, and offering a special preorder price. We can also use social media and email marketing to spread the word. By making a preorder announcement, you can build anticipation for audiobooks and increase the chances of their success upon release.

Market To Libraries

Marketing your audiobook to libraries can be a great way to reach a wider audience and increase visibility for your audiobook. This can be done by researching libraries in your area, submitting your audiobook to library catalogs and distributors, reaching out to library staff and offering them a review copy, creating library-specific marketing materials, and utilizing library-specific platforms like Overdrive or Libro. FM. Additionally, you can also offer a special discount or promotion for libraries to purchase multiple copies of your audiobook. By marketing your audiobook to libraries, you can increase its visibility and reach a wider audience.

Submit Your Audiobook for the Awards

Submitting your audiobook for awards can be a great way to increase visibility and credibility for your audiobook. This can be done by researching awards that are relevant to your audiobook’s genre or category, submitting your audiobook to the awards program, and following the guidelines and requirements for submission. You can also reach out to industry professionals and organizations to ask for recommendations or suggestions on which awards to submit. By submitting your audiobook for awards, you can increase its visibility and gain recognition for the quality of your work.

Audiobook Production Companies

Affordable audiobook production companies are companies that specialize in producing audiobooks. They typically provide services such as recording, editing, mastering, and distribution of audiobooks. They may also provide additional services such as narration, sound design, and marketing.


Although it takes a lot of work, developing a brand is worthwhile. To contact your key audience wherever they are looking for you, strengthen your company and your promotional strategies with high-quality manufacturing and efficient distribution.