Digital Marketing

8 Things to Know About Meta Ads & Google Ads

Meta ads are a type of Google Ads campaign that appears on the right-hand side of the search engine results page (SERP). These ads show up as box ads and typically have a title that’s either related to the search term or the ad itself. Meta ads can be configured in a variety of ways, but some of the most common settings include bidding, location, and target audience. In addition to these settings, meta ads can also have dimensions such as time and day. Meta ads are a great way for businesses to reach targeted consumers on Google. They’re also an effective way to extend your reach beyond Google and into other online channels, like LinkedIn, Facebook, and Twitter. So if you want to take your marketing campaigns to the next level, then learn about meta ads and Google Ads!

What is Meta Ads?

Meta Ads is a new type of ad format that Google launched in early 2018. Meta Ads are designed to help you reach more people with relevant content across devices and platforms.

Here’s what you need to know about Meta Ads:

1. They’re targeted specifically to users who have already engaged with your content.
2. They can be used for both text ads and display ads.
3. You can create meta ads using the AdWords Editor or the Google Ads Manager.
4. Meta Ads can be targeted to specific audiences, locations, or devices.

What is Google Ads?

Google Ads is a suite of search engine marketing tools that can be used to reach a wide audience. Google Ads allows you to place ads on websites, with the goal of attracting clicks and leads. You can also use Google Ads to promote your business’s content across the web.

When setting up your account, you’ll need to provide your website’s URL and list of keywords. You’ll then be given an budget, as well as a targeting options for your ads. You can choose from demographic areas,  or interests. Once your campaign is set up, you can track its performance using Google Analytics.

What are the Differences Between Meta Ads & Google Ads?

1. Meta ads are different from Google Ads in several ways. For one, meta ads can appear on any page on the web rather than just within Google Ads campaigns. Additionally, meta ads can be more interactive and engaging than traditional Google Ads placements, which can help you reach a wider audience.

2. Meta ads also allow you to track how your ad performs not just on a website but across all of Google’s properties (including YouTube, search, and Gmail). This enables you to determine whether your ad is working as expected and helps you adjust your campaign accordingly.

3. Finally, meta ads are built using technologies such as machine learning and natural language processing, which makes them even more engaging and effective for reaching a wide audience.

How Do Meta Ads & Google Ads Work?

When you create a meta ad, you’re telling Google which ads on your website should be eligible to show with your ad. You can also use meta ads to control the size and placement of your ads.

When you create a Google Ad, you’re telling Google what ads you’d like to see on websites across the web. You can target specific demographics, locations, and interests with Google Ad campaigns.

Examples of Meta Ads & Google Ads

Meta ads and Google ads are two different types of advertising that allow businesses to target specific audiences. Meta ads are text or image ads that appear on websites and can be targeted by keyword. Google ads are text or image ads that are placed on search engines and can be targeted by keyword, phrase, or website.

Both meta ads and Google ads have a number of benefits for businesses. Meta ads can be more effective than traditional banner or text ads because they’re positioned near the top of the page where users are likely to see them. Plus, metaads can be customized to show up only on specific pages, which makes them ideal for targeting customers who are looking for information about a certain product or service.

Google Ads also offer some great flexibility when it comes to targeting your ad campaign. You can target based on location, age group, gender, interests, etc. This means you can reach a lot of people with your ad campaign without having to spend a lot of money!


Anyone who has ever tried to make money online knows that it can be a difficult task. These days, there are so many different ways to make an income from the comfort of your own home, but advertising remains one of the most popular methods. In this article, we will take a look at meta ads and Google Ads, two of the most common forms of advertising out there. We will discuss their Pros and Cons, as well as give you some tips on how to best use them in order to reach your target audience. Hopefully, by the end of this article you will have a better understanding of what meta ads and Google Ads are all about and be in a better position to choose which is right for you!