Despite being one of the earliest social indicators indicating post-performance, Instagram Likes continue to serve as a primary indicator for many brands. IIt’s easy for the audience to participate; only two taps is all that’s needed. And Instagram likes here folded into general engagement figures.
Even though Instagram is trialing deleting Like counts from public postings, the metric will remain as an internal statistic. Numerous nations, including Australia and Canada, have been testing the removal of Instagram Likes, and as of the writing of this article, the test has been expanded to the United States. Even if the future of Instagram Likes is uncertain, marketers and influencers can be assured that their analytics will continue to show the correct numbers.
We’ve compiled the following methods to help you raise your Instagram-like count per post. We have omitted fundamentals such as taking good images and being consistent, but it is always prudent to remember them. These Instagram basics for business are the foundation of your strategy, and these tips will help you get the most out of your posts.
Get ideas from competing businesses and industries.
Where do you find your creative inspiration? If you solely follow your industry or your social group, you will not find new ideas. Instead, spend the time investigating and identifying accounts to emulate. Mix in some related fields with those that are completely unrelated. Even if the consumer base is different from yours, there is a good probability that you will be able to draw inspiration from their posts’ strategies.
- Conduct a contest based on likes.
Some of the most engaging Instagram content is concentrated on deals and freebies. People enjoy participating in contests, and the simpler they are to join, the larger the turnout will be.
To organize a photo contest based on likes, one of the entry requirements must be that participants must like the post. Typically, the other two requirements consist of following the account and tagging at least two friends. Because like a post for a chance to win is such an easy thing to do, you are sure to get a lot of engagement.
Develop a hashtag strategy.
It’s one of the simplest organic methods to increase brand awareness to use hashtags to your benefit. This does not mean spamming every post with the hashtags #top, #beautiful, and #hair. It involves being selective with your brand and industry hashtags. When you use a brand hashtag, it is much easier to identify content and influencers that are relevant to your brand. You can keep up with the latest trends and prevent missing out by using hashtags related to your sector.
Label the correct accounts.
Give credit to those who deserve it. Tag relevant individuals in the post and in the caption where applicable. For instance, tag significant products or individuals, if they appear in your shot. It requires minimal effort and offers credit to the creators. Using these tags can increase the likelihood that a brand will engage with your article by like or commenting on it.
Request that a friend be tagged.
Have you ever encountered an Instagram post that was so intriguing that you wanted to quickly share it with a friend? When this occurs, you often have many options: copy the URL and send it by text message, send it via direct message, or tag them in a remark. If you have entertaining or amusing content, it is simple to encourage viewers to tag a friend. They were probably going to tag someone regardless, so this is merely the next step.
Tag the post’s location.
Especially important for tourism and retail firms, adding a place ensures that your photo is displayed when someone searches for a location. It is simple to implement and should not add to your publishing time.
Many Instagram-savvy diners explore the best meal and drink options at a restaurant using Instagram. By opening a bookmarked page, people can easily find visual representations of dishes they’re eager to taste. If your content is of high quality, Instagram likes will come naturally via the location tag.
The captions should be as interesting as the pictures.
The importance of high-quality media in attracting viewers is well-known. What about the accompanying caption, though? Do not disregard this part as superfluous or use autopilot when writing. Your captions can be just as interesting as your photos if you use the right tone and voice.
Prioritizing the development of quality captions implies developing an expectation for your audience. They will look forward to reading the captions of future posts and spend more time consuming your material. Writing effective captions is a skill that may be developed over time.
Take on the style of the moment.
Utilized intelligently, memes and trends in online posts continue to generate engaging results. There are Instagram meme accounts dedicated to specific subjects and topics. To implement this in your account, you must first ensure that you are targeting the appropriate audience. This demonstrates an awareness of pop culture and Internet usage habits sufficient to identify a meme. Before adopting a meme, consider whether or not it would be appropriate for your company, as this type of humor may turn off customers.