Product photography as well as image editing is, without a doubt, extremely important and definitely worth the effort. It is a powerful tool allowing you to effectively sell products online. After all, visual content has been proven to be more impactful than mere words as we process the information depending upon what we actually see. As several studies reveal, most people retain 80% of what they see and only 20% of what they read. As a reference, you can go through this infographic that I found on HubSpot.
Product images are an inevitable part of an eCommerce store. Neglecting this won’t help you in any way. If you want to convince the audience to buy your products, product images will play a vital role in compelling people to make a purchase. So, it should not be undervalued, but instead leveraged to bring in more visitors and convert them into regular customers.
Here is a list of things you must keep in mind if you are planning to edit product images:
- Choose to upload a fixed amount of photos only. If you are planning your product photography, you must decide the number of photos you intend to showcase. Marketplaces like Amazon and eBay provide an option to upload a specific number of photos. Make sure you make the most of it. This will not only give a detailed view of your product, but also provide clarity to the potential customers, enabling them to make an informed purchase decision.
- Highlight the various benefits of your Amazon product listing services in addition to uploading multiple images. You will have to think out of the box and showcase the benefits that attract more customers.
- Make sure your images are compelling enough. After all, the look and feel of your images will determine the sale of your products. Try to make the images as captivating as possible to close more sales. This is an important aspect of Amazon product listing optimization services.
In addition to the above, there are certain things that an image editor rendering photo editing services for eCommerce usually does to accentuate the beauty of your photos. These include:
- Correcting the lens distortions if any – this happens when the photos are captured with wide angles
- Correcting the colors and adjusting the white balance in order to showcase accurate colors of the products
- Balancing the shadows and highlights to get an elaborative view of products
- If the images are not captured perfectly in a single shot, it would require cropping. There are a number of details that must be removed or cropped to lay focus on the product, cropping does just that!
So, a polish is usually required to attract customers to your product page. After all, a vibrant, captivating image would definitely draw more attention to the product. And hence, the product photography is indeed an important step to make your product images attractive, grab the attention of the target audience, and consequently close more sales.
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