At first glance, it might seem like there’s nothing special about the fields of marketing and content production. But in reality, those two are closely related, and a solid knowledge of both can be an extremely valuable asset to any company.
That’s why we created this post to introduce you to some of our favorite professional B2B marketing tools that can help you create content in 2022! These tools will help you generate ideas, find information on the right keywords, plan content strategy projects more efficiently, and more. So check them out today for a boost in your business.
Ever since its inception, the practice of content marketing has only gotten more and more popular. And for good reason: after all, it’s an effective way to build your audience and increase brand awareness.
But what is content marketing? How can it benefit your business? How do you actually go about creating content in the first place?
If you’re looking to learn everything there is to know about effective B2B content marketing, these professional B2B marketing tools can help.
Content Idea Generator:
While a lot of people sit around and wait for great ideas to come to them, the pros are proactive they take control of their own creativity instead of leaving it up to chance or “muse”.
B2B Marketing Tools:
This generator will help you create a long-term plan for your content marketing, helping you to keep track of your objectives while keeping an eye on your content output.
“100 Unforgettable Content Marketing Insights” is a comprehensive collection of our favorite insights about B2B content marketing, ranging from the most successful strategies to simple hacks that will help you get started ASAP.
Visme is a graphic design tool that goes beyond what you’d expect from a regular tool. The drag-and-drop editor is intuitive, easy to use, and packed with features.
With Visme, you can create professional and attractive presentations, infographics, social media graphics, and more.
If you’re looking to learn more about the nuts and bolts of creating great content and building your audience, this tool can help. Visme will help you create stunning infographics, webinars, presentations, and more that will hopefully attract viewers.
Content Marketing Calendar:
Effective B2B content marketing requires a long-term strategy that connects every individual piece of your content together. This calendar can help you plan out your campaigns and stay on top of your game. If you’re looking for a more mobile-friendly alternative to taking notes on pen and paper, this simple app is the one for you! With it, all the information you need is only a click away.
If you need stock images and graphics, Adobe Stock is the place to go. You can choose from 100k-1m+ high-quality images that are royalty free for use in your project.
Canva is an easy-to-use design tool that allows you to create a variety of graphics including banners, social media posts, and blog headers without any design experience needed! All you have to do is upload your own designs or choose from their library of templates and then customize as desired. Canva offers a free version for beginners and paid plans for more experienced designers. If you are just starting out with little experience designing it might be worth checking out the free version before committing to a paid plan.
Clearscope is an easy-to-use video-sharing platform that gives you a lot of freedom and control over the content you share. You also get analytics to track your progress as well as broad reach across YouTube, Twitter, and Facebook. If you have a story to tell and need professional quality videos then check out Clearscope.
Beat the competition with sales funnels utilizing HubSpot’s tools! HubSpot is an inbound marketing platform that allows you to create highly targeted sales approaches via email, social media, and more. Hubspot is a great option for any B2B business that wants to better its presence online by increasing traffic to its site and driving leads.
Zonka Feedback is a comprehensive Customer Feedback and Survey Tool that allows you to collect feedback from any channel and measure CX Metrics using NPS Software, CES Surveys, and CSAT Surveys. It is simple to use for both small and large businesses. By closing the feedback loop, Zonka Feedback provides real-time responses, in-depth analysis, and a collaborative response inbox for teams to take, manage, and improve customer feedback.
Customer Relationship Management (CRM):
HubSpot is also the place to go for a CRM. You can use HubSpot’s CRM dashboard to analyze and keep track of your sales leads and contacts in one place. All of the information collected stays private unless you choose to share it with others. Use this information to understand how customers buy, how they behave, and more!
Are you looking for an easy way to handle customer support? Help Scout is one of the best options on the market because it allows you to manage emails from email inboxes as well as your website! If a customer submits a form or writes an email through either option all of their contact details will be instantly loaded into the system so that you can begin replying immediately.
HubSpot has another tool in its arsenal called HubSpot Story that allows you to create marketing content quickly and easily. Create interesting blog posts, website content, and more by using professionally written articles that are optimized specifically for your target audience and goals.
The most popular and easiest to use, Google Analytics is the perfect tool for all marketers to measure their website traffic, visitor behavior and content engagement. You’ll also be able to see where your visitors are coming from, what pages they spent time on, or how long they spent on a given page.
This email marketing system offers a range of plans to suit any budget. MailChimp is one of the best in the business because it’s not only easy to use but also powerful enough for large companies with complex email marketing needs. The interface is very simple so it will take you just minutes or hours to learn everything about MailChimp.
Pipedrive is a content marketing software that makes it easy for businesses to create and distribute content for their own channels and third-party channels such as social media, blogging, email marketing, and more.
MailerLite is a free email marketing solution that allows you to create attractive and effective emails. You can also create promotions or newsletters. It’s all in one place, so managing your emails will be much easier than with other tools of this kind.
Punto Swish is a great tool to help you understand your leads better, make decisions and start your sales process. It helps you track contacts’ behavior and grow your list of customers quickly.
Email marketing is one of the most powerful contents marketing sources you can use. If you’re using a tool such as MailChimp or RecruitLadder, then you can create PBNs from these emails and get results.
Social Media Marketing:
Social media is a powerful way to engage with customers by offering them valuable and interesting content. This is why you must have these three cornerstones of social media marketing.
This tool allows you to manage multiple social networks, publish content to your accounts, schedule posts and track conversations all in one place. It’s an ideal solution for any marketer who wants to improve their productivity and save time on managing all the different aspects of their social media profile/account.
SocialOomph provides SMM services for individuals and small and large businesses. If a business has a lot of social accounts (Twitter, Facebook, Pinterest, Youtube..
Refrens helps you create invoices, quotations, manage your inventory, and also helps you maintain your work portfolio. For freelancers and small businesses it helps to accept international payment. You can create a delivery challan, payment receipt, debit note, and credit note with only one click. Additionally, you have complete freedom to change the invoice’s fields and columns, save it as a PDF, send it right away via email, or share it via WhatsApp. By using a free online invoice maker like Refrens, you can concentrate on growing your business while saving a ton of time and work.