Online businesses are always in the mood of competition, so they adopt various tactics and techniques to stay ahead. However, staying ahead requires a lot of hard work and energy; you have to plan what suits the best for your business growth and development.
You have to improve your rankings in SEO to make your website visible in Google’s search results, and it takes work. The articles on your website must be robust and perform efficiently to achieve higher ranks.
Does Digital Marketing Ensures Success?
Over 90% of organizations following the latest marketing trends have a better chance of success. However, some businesses fail to make it to the top as well. In addition, companies with multiple locations encounter unique problems and challenges when they try to boost their ranking.
Many strategies are available for best SEO practices, but what about multiple-location businesses? Continue reading to know how SEO techniques can help multi-location businesses.
- Create Pages For Each Location: Usually, websites try to rank their homepage for various locations or put all locations on a single page. These are ineffective because each page of your website should be about one particular thing. You have way more chances to rank when you create a dedicated website.
You might think it’s unnecessary, but you need location-specific pages for your website or organization. With the help of Digital Marketing Company New Jersey, you can create a logical site structure with your URLs. This will make your site easy to navigate for visitors and understand for SEO.
- Optimize Each Location Page: Once you are done creating pages, you need to optimize them for SEO so that Google understands what the page is about. You have to include relevant keywords in the title tag and meta description to increase the score in SEO.
This improves the code of every page, which suggests what Google should display in the SERPs. You can add a short description of the service and the location to make it easier for people to find and navigate your website. The meta description, which includes the location, entices the user to click on the result.
- Optimize Content For Each Location: After creating the pages and optimizing their titles and descriptions, you can add localized content. Many location pages make a huge mistake by adding little content. This will drive people away. So make sure to add everything with the help of White Label SEO Resellers on the location pages that the user would want to know.
Here are some ideas on what you should add to those pages: service description, common questions and answers, reviews, directions, and call-to-action. This will enable the clients and potential customers to visit your page and interact with it.
- Create A ‘Google My Business Profile For Each Location: Google My Business or GMB is a service offered by Google which can help you control how your business page appears on Google and Maps. Optimizing and claiming your business profile for each location gives you complete control of your pages.
The good thing about having a multi-location organization is it’s easy to keep everything organized. You can use the same account to manage all your business locations. If you have more than one location, you can use the bulk upload spreadsheet and import them on GMB using the import tool.
Managing an organization with multiple locations can be very challenging. It is also difficult to improve SEO ranking, but the above strategies can make it easier. You can also seek the help of Digital Marketing Company New Jersey professionals, who can help you boost your website’s ranking for various locations.