Depending on the recipient, you can send an SMS at a variety of times of day text blast. However, you should keep in mind that not every time of day is ideal for SMS delivery. For example, some people are more approachable during business hours, while others are more active during the evenings.
5:00 pm – 9:00 pm
Whether to schedule your SMS message for delivery between 5:00 pm and 9:00 pm depends on your business and the person receiving the message. Some people are more approachable during the day while others are more passive. It’s best to avoid the rush hour and send your message in the afternoon. Likewise, don’t send a message in the middle of the night when most people are resting after a busy day.
The best time to send a text blast is during the hours when people are most likely to check their phones. People check their phones on average 262 times a day. During these hours, they are more likely to read your message, which will increase your chances of a positive response.
Tuesdays, Wednesdays, and Thursdays
The best time to send a text blast is a few hours before or after the day’s major events, such as the end of the workweek, to avoid the chaos of the weekend. If your customers are active on the weekends, the best time to send an SMS is between 9:30 and 11:00, when most people are relaxing after a long day. The last time to send a text blast is Sunday, between 16:00 and 1900, when most people are relaxing, planning for the week ahead.
When determining the best time to send a text blast, it is best to use statistics to find out which days are best for your campaign. Mondays and Thursdays are the most popular days to send a text message campaign. In addition, Sundays are the least open days for SMS. According to SimpleTexting, the best time to send a text message campaign is during the day. On average, people check their phones 262 times per day.
2-4 messages per month
Sending a text blast is a great way to get your brand name out there. You can choose a specific time of day and use it to your advantage. During lunch hours, send a text that has a special deal or an offer for lunch-goers. It’s also a good idea to send an event or special offer. During the day, your customers are more likely to open your text messages.
When sending SMS messages, don’t send them too early in the morning or too late at night. This will interfere with other messages and calls. Also, try to avoid sending text messages at rush hour, when people are on their way to work. According to YouGov’s general mobile engagement data, the best time to reach your subscribers is in the late afternoon or early evening. For example, SaleCycle published its 2020 E-Commerce Stats Report and found that the time period during which people are more active is from 8 p.m. to 9 p.m.
Avoiding sarcasm and offbeat humor
Avoiding sarcasm and other off-color humor when sending a text blast can help you communicate more effectively. This type of humor can come across as condescending if used improperly. However, it can also be effective if used properly.
Sarcasm and other off-color humor may seem funny in the moment, but this type of tone is not easily deciphered via text. Also, try to avoid texting too early in the morning or late at night, and avoid sending too many texts at once. Likewise, don’t overthink how long you’ll respond to each recipient.
Getting customers to buy during the Christmas period
If you’re running an online store during the Christmas period, it’s vital that you factor in the time it takes to process orders and deliver purchases. By making the deadline clear, you’ll avoid disappointing customers and create a sense of urgency. In turn, this will encourage your customers to buy during the holiday period.
One way to get your customers to buy during the Christmas period is to offer them an e-gift card. You can offer these a few days before Christmas and schedule them to send a few days before the big day. To make these offers more appealing, use a unique subject line. And while you’re at it, remember that SMS messages have an open rate of 99%.