No wonder the growth of technology is exponential and everyone is getting influenced by the latest trends and gadgets. The benefits of using technology are amazing and even the fashion industry is not exempted from it. Looking to the present where everything is getting tech-savvy, there is no doubt that technology trends are reshaping the fashion industry.
Surprisingly, even post-COVID-19, the fashion industry is projected to be one of the top industries racking up to $3.3 trillion by 2030. Outsourcing plays a significant role as it’s still easy to source low-cost trendy styles from any fashion supplier instead of pricey production. However, the major concern is sustainability and fast-fashion trends.
We are in an age where everything is just one click away, several new technologies are changing the landscape of the fashion industry even when the consumer’s demand is agile. At times when our younger population wants to stand out in the crowd by following the latest fashion trends coming directly from the fashion shows, it’s getting necessary for fashion brands to follow the latest technologies to push the limits of manufacturing, production, sustainability, marketing, and wearability.
Figuring out how to stay upgraded in this fast-fashion environment, let’s dive into the list of the latest technologies that are reshaping the fashion industry in 2022 and can help your brand to come out of its comfort zone. Here we go:
AI is one of the most rapidly increasing technologies that are used to enhance the shopping experience, increase sales, predict trends, and analyse data. For instance, one of the trusted clothing manufacturers, uKom, uses AI-trend-driven catalogues to help fashion brands to explore 7000+ designs in 1000+ fabrics and increase their sales. It allows brands to forecast the latest fast-fashion trends and styles. Also, AI helps in real-time tracking, saving time and operation costs.
Mobile commerce has changed the landscape of worldwide industries. The way people spend their time on apps and people shop, the mobile industry is one of the fastest growing industries worldwide. All thanks to social media platforms, people have started accepting mobile commerce. Two out of three millennials and Gen-Z prefer to shop via mobile rather than going to stores. With digitalization and the booming of digital payment options, mobile commerce has increasingly become convenient and suitable for our fast-paced lives.
Augmented reality, also known as virtual reality, is the booming technology influencing the fashion industry. For instance, many fashion brands have started using augmented reality by showcasing how customers are going to look in person. This feature helped customers to try on clothes virtually and make the decision of purchasing with great accuracy. Fashion brands have also started using Virtual Reality to provide a 3D shopping experience on their mobile apps and websites.
In the coming years, 3D printing will be the ultimate game changer for the fashion industry. Today, fast fashion is the real challenge where fashion trends are changing every minute. With 3D printing, fashion designers will be able to explore their horizons and enjoy freedom in the terms of latest trends, creativity, and customization. No wonder, it takes time to create designs using 3D printing, however, it produces less waste and labour as compared to existing manufacturing practices.
It may sound delusional how blockchain technology is reshaping the fashion industry. However, it provides great transparency and traceability in the fashion and supply chain industry. Generally, blockchain is most commonly used as a digital currency but it has a unique ability to create a digital-physical link between goods and digital identities. Blockchain is a wide concept and it has influenced many industries. Soon, there will be a time when it will be reshaping the fashion industry.
Today, fashion brands are more focused on creating sustainable products as our consumers are more aware of the manufacturing process. Hence, they prefer to look for brands that are environmentally friendly. For instance, 20% of global water pollution is caused due to dyeing fabrics using chemicals. Many companies even used to harm animals for the sake of creating products. Today, there are several ways to create animal-printed clothes using ColorFab 3D printing without harming the environment and animals. Also, the use of novel fabrics is a huge hit as they are created with fibres made of two different materials (synthetic fibres), one that absorbs water and the other repels it. Interesting, right?
Data analysis allows businesses to quickly adapt effective strategies by using large amounts of data. The rise of computing gives its way to data analysis by collaborating work, allowing fashion brands and designers to work together across the world by accessing relevant data and making a communication. There are types of software available in the market that can help you to get real-time data, feedback, and alerts about defects in used products or damaged goods. In such ways, data analysis helps in delivering products at the right time without any hassle.
Internet of things (IoT)
This term refers to the collection of networks and devices/technologies that facilitate communication between the cloud and devices, also within the devices. This might sound tricky when we talk about the fashion industry but fashion brands are making the most of it. Smart clothing is the result of this technology. Today, the internet has become so smart that it completely understands the consumers’ behaviour based on searches, and hence, it shows the list of responsive wear to consumers that help in facilitating purchases.
The world is changing rapidly and the focus of consumers has shifted from ‘on-shelf’ to ‘on-demand’ availability. Technology is booming! It’s been predicted that all these exciting changes will be creating their mark and the fashion industry would make sure to get the best of it. Hopefully, the brands will be more aware of the benefits of using these technologies and pledge to create a better, sustainable environment. Using these technologies will increase consumer satisfaction and encourage fashion suppliers to change the landscape of the fashion industry in the coming years.