DesignDigital Marketing

Top Web Design Trends That You Should Use on Your Website

Certain elements are constants and will always be part of any web design. This is a reference to the quick loading time and the ease of navigation and data security. These elements will be combined with other factors that will drive innovation and creative work.

Use of intense colors

Bold color combinations, full saturation, and bright colors will become more common. Also, companies are now using bolder colors to make a statement. And what should you avoid when developing a search-optimized website?

Neutrals and softer shades of color have already become a thing of the past. Graphic design and web design are challenged to use bright colors without irritating the viewer.

Smart Scrolling

The web design trend is to eliminate infinite scrolling. Also, new technologies enable web pages to only load the elements that can be seen on the screen and not slow down the loading speed with resources that don’t benefit the user.

Lazy Load is one of the options that has become popular for smart loading. Also, it allows you to optimize your server usage and reduce loading times.

Thumb Friendly design

Adaptable design won’t be enough in the future. The mobile design will be based on the way the user holds their phone and where their thumbs are placed.

By paying attention to the details, such as the position of the navigation bar and contact buttons, you can increase the user’s satisfaction.

Geolocation-based personalization

Innovating websites will show content that is based on the user’s browsing history and past behavior.

Geolocation and browsing history features will be used more often by online stores to display products that customers have previously liked, saved, or viewed to encourage them to make a purchase.

Virtual Reality

Virtual reality has been used to create immersive experiences on many websites. This trend is expected to continue this year. Also, VR in web design can create positive interactions with users and will leave a lasting impression.

This innovative technology allows for the delivery of content that is useful to website visitors and will assist them in making better buying decisions.


Websites have always had micro-interactions, but the new trend is to take it a step further to stand out. When hovering the mouse over a link, you will see a micro-interaction in action.

Micro-animations are also very useful for showing customers how to use, adjust, or behave with products.

Smart Forms

It is important to build a database for digital marketing strategies, but sometimes it’s not possible to ask every question to a lead. The trend is to implement progressive or dynamic forms, which display question fields according to the user’s navigation.

Dark mode

In the future, dark mode will be a common element on websites. This resource was created to reduce the visual fatigue of users who are exposed to screens for too long.

It has now become a modern, aesthetic suggestion. Also, this can be used to highlight various elements.

Accessible design

In the future, web design will be more accessible to all audiences. This includes elements that make it easier for people with disabilities to navigate the site.

Also, this will help brands reach more customers, improve their organic position, and offer better customer service.

Accessible design can be applied in many ways, including the contrast between background and text and links, instructions or labels on forms, labels, and images.

Are you looking to create or renew a website? Contact us at Digital Specialist if you’re looking for a website with a user-friendly, functional interface and a great design.