The most common design pattern of all time is probably the placement of logo design in the top left corner. The logo design acts as the face of the brand and serves as a landmark that orients users. The logo helps users identify what place they are visiting. Many researches have proved that the left side of the page is what people notice first. So, why not place your logo for maximum visibility? Can you place your logo somewhere else to stand out?
Read below to find the best choice of website logo positioning for maximum brand recognition.
Right Aligned Logo Thwart Web Conventions
A left-aligned logo design is a long-standing tradition. This is the reason people find this logo placement more comfortable and attractive. This standard is a tempting target for brands targeting an unconventional appearance.
It might seem normal to violate this convention and create something different than your competitors. Also, it looks like an easy way to immediately stand out in the crowd. For instance, the website homepage for the New York Edition hotel breaks convention and shows both name and navigation menu on the right edge of the page
How does Placement Matter?
You can go in the opposite direction with the standards for the top business logo placement and still end up with a reasonable website for your brand. In some cases, depending on the design, people can easily figure out the name and logo of the company. A designer can choose to create a unique brand experience by using an unusual layout.
Before choosing this option for your brand, you must make sure that you know what you are giving up and which problems you might end up facing. There are consequences to non-standard logo placements. Placement matters a lot in this case. People are more likely to remember the name of the company if it has been positioned in the top left corner of a website design. The chances decrease when the logo or company name is placed in the top right corner.
Left Vs Right Placement of Logo Design
In a comparison of left vs. right logo placement. Most people like to see logos and brand names in the top left corner. If it is not placed in the top left corner, there are huge chances your audience might not even notice it. More users tend to remember the brand name when it is displayed on the left side of the page, rather than on the right side. The difference in interest in both cases differs by multi-folds. The average lift in the brand recall is approximately 89% when the logo design is placed on the left side.
Does Unusual Placement Makes Brand Seem Unique
Do users think of websites with nontraditional placements to be more unique or modern? The answer to this is a ‘no’. There is no huge difference in how people rated brands with standard left-aligned logos as compared to unconventional right-aligned logos.
In most cases, the custom logos that were placed on the left side alignment were considered to be more stylish, attractive, and unique. There is no statistically significant difference between a left-aligned logo and a right-aligned logo design.
Visual Design for Maximum Brand Recognition
For effective website branding and maximum brand recognition. Branding and graphic designing involve complex interactions of user expectations and perception. The minor details can have a huge unintended effect.
When creating designs, keep in mind that the names written in the difficult-to-decipher script are hard to remember and memorize. The elements that you pick for your logos such as the font style, colors, text, design, and layout play a major role in creating a logo that is visually pleasing and memorable.
Do not Fade into Obscurity
Placement matters a lot in web site design. Sizing can create a good impact and this can even change where you place your logo design. You do not want your logo design to fade away into other elements. This can happen if your other elements look more powerful as compared to the custom logo of your company.
You need to take a step back in the designing process and see what happens. If your brand logo is hard to spot and does not stand out, probably you need to do some design changes. You can make changes like make your logo larger, add white space, shift it up a little or make the color brighter.
It can also help if you keep your logo in the top left area but move it over a little. This can make the logo easier to spot and process. The colors you are using can also create a remarkable difference.
You will want your logo to pop. You can use a gradient or make the background area of a bit lighter or darker color to create contrast. This will make your logo pop and stand out. When it comes to logo design on your website, other than placement, the design, colors, text, font, etc also play an important role in getting your logo noticed.
Scale the Logo Properly
Your logo design should ideally be in a vector format. It is very crucial as you will want to scale your logo for various purposes. If your logo gets broken and unclear when you increase the pixel size, you will not be able to make it big enough. SVG is a popular format as it scales much better than a GIF or JPEG.
When the logo placed on your website is clear and in its best possible shape, people will be more attracted to it. Your target audience will notice it and such a logo can grab the attention of the audience immediately.
Also, your logo design should be easy to convert into smaller sizes. If your logo is to be placed on a tiny place on your website page, the users must be able to see the symbols, words, and every element of the logo. Showing incomplete elements will create an incomplete effect and can damage your brand identity.
Look at your logo design in different sizes and from various distances to make sure it looks perfect in every version. If you scale your logo correctly, it will look perfect in any size.
To Stand Out
There will be plenty of times when you will need your brand to stand out from the competition. Your business might have a unique concept that others don’t. But how are you going to show this to your audience?
A logo is quite important to create a unique impact on the target audience. You can look different and stand out in the eyes of your customers. This can help you impress your customers and create a positive impact on them.
People expect to see your logo in the top left corner. So, give your users what they expect. Place your logo in the top left position. Make sure your logo is unique, memorable, stunning, and one that your audience will fall in love with.
Your logo has a much higher chance of standing out when it is placed in the top left corner. Reports have shown that users are 89% more likely to remember emblems in the upper left area.
English-speaking readers start at the top left of any page. So, if you want the first thing they see to be your logo, then place it in the upper left corner without any doubt.