What is PPC?
PPC campaigns are one of the most popular digital marketing strategies used by businesses. It’s a form of advertising that keeps your business visible while allowing potential customers to reach you directly. And when you can dictate your budget, you only pay for the results you see. In this article, we will focus on some of the most important aspects of PPC marketing, what is PPC and how can it help you drive more traffic and new leads. PPC for Law Firms
Before we dive into the ocean, I just want to tell you… PPC stands for pay per click. It’s an internet advertising model where you pay your ad buying agency each time your ad is clicked on.
If you’ve ever used Google to search for anything, you will probably notice that alongside the natural results, there are paid adverts. These can vary dramatically and in this article, I’m going to look at what they are, how they work, and how you can use them to your advantage.
How to get started with PPC
If you’ve never encountered Pay Per Click as an online advertiser, getting started can feel like a bit of a minefield. Both Google AdWords and Facebook Ads have plenty of terminologies that can seem overwhelming at first and this article will aim to help you navigate your way through it all.
You’ve heard the hype surrounding Google Adwords. If you haven’t you’re lying to yourself, it’s everywhere. But have you ever used the platform? If not, keep reading! In this post, I’m going to show you how you can get started with PPC if you haven’t already. I’m also going to briefly touch on why PPC is important and how it’s changed over the years. Legal Software
Have you been charged with managing your first PPC campaign? Are you an experienced digital marketer who wants to learn more about AdWords? Whatever your reason, this guide has something for everyone. I’ve broken this guide down into 2 sections: PPC for Beginners and PPC for Experts. If you’re brand new to PPC and don’t know what it stands for, then check out the section for beginners. But if you’re already deeply involved in PPC, then skip the first section and dive right into the advanced section. There are also a number of resources listed at the end of each section that will help you take your PPC skills to the next level. website
Tracking your PPC performance
When it comes to PPC, there are all sorts of talks about keywords, click-through rate, conversion rate, and landing page quality. But the one thing that gets the least amount of attention is tracking performance. Cost per click is one of the factors that determine your cost per conversion. In other words, cost-efficiency for your campaign. You can’t improve what you can’t measure. And in this post, I’ll do just that: teach you how to track your PPC performance in Google AdWords and Bing Ads.
How do you track your PPC performance? Google Analytics is great, but if you’re going to pay great money to your PPC managers and agencies, shouldn’t they be the ones tracking performance? They can pull out data from a variety of places, but they too don’t have time to track every keyword. Why not just have them set up goals in GA and let them focus on other parts of your campaign? You can also allow them access to run reports based on goals as well. This way they are providing you with metrics to analyze campaigns, not putting that responsibility on your website owner.
