Digital Marketing

White Label PPC Services: What Kind of Businesses Use Them?

Concerning PPC advertising, there are several different options businesses can choose from. One popular option is white-label PPC services. This service is used by various businesses, including those in the ecommerce and technology industries. Let’s take a closer look at these businesses and why they use white-label PPC services.

What Are These Services?

White label PPC services are a marketing service where an agency provides clients with a customized version of their PPC platform. This allows clients to use the agency’s software and tools to manage their PPC campaigns. The advantage of white label ppc is that it gives businesses more control over their campaigns and allows them to save time and money on management costs. 

Why Do Ecommerce Businesses Use Them?

Ecommerce businesses use white label PPC services for several reasons. One reason is that they can save time using an agency’s tools to manage their campaigns. This is especially helpful for businesses that don’t have the resources to develop their PPC platform. Additionally, ecommerce businesses can use white label PPC services to track and optimize their campaigns more effectively. This is because agencies can access data and analytics that businesses may not have. 

Why Do Technology Businesses Use Them?

Like ecommerce businesses, technology businesses use white label PPC services for the time and money savings they offer. In addition, many technology businesses are startups or small businesses that don’t have the resources to develop their PPC platform. Using an agency’s platform can give these businesses a competitive edge by allowing them to focus on other aspects of their business. 

How Do These Services Differ in Small Scale and Large Scale Businesses?

The main difference between white-label PPC services in small and large businesses is their scale. Small businesses use these services for a single or a few campaigns. On the other hand, large businesses may use them for all of their PPC campaigns. Additionally, small businesses are more likely to use an agency’s platform as-is, while large businesses may customize the platform to suit their needs better. 

No matter what size business you have, white-label PPC services can be a helpful way to manage your PPC campaigns. If you want more control over your campaigns or want to save time and money, these services may be right for you. Contact an agent today to learn more about how white-label PPC services can benefit your business. 

What are some advantages and disadvantages of white-label PPC services?


  • Allows businesses to save time by using white labels to manage their campaigns
  • It gives businesses more control over their campaigns.
  • It can be used to track and optimize campaigns more effectively.


  • Businesses have to rely on the agency for data and analytics.
  • It May be more expensive than other types of PPC services.

In conclusion, white-label PPC services are used by a variety of businesses for different reasons. These services can save businesses time and money and enable them to track and optimize their campaigns more effectively. Considering using white-label PPC services for your business, consider the reasons above to see if they fit your needs.